In a spirited move to energize cricket enthusiasts worldwide, boAt, a celebrated name in the audio and wearables market, has announced its role as the ‘Official Licensee’ of the ICC Men’s Cricket World Cup 2023. This collaboration is poised to intertwine the impassioned worlds of cricket and lifestyle wearables, propelling the fan experience into new dimensions.
The partnership will witness the launch of a limited-edition range of smartwatches, meticulously crafted, keeping the zeal of cricket fans at the forefront. These smartwatches will not merely be a gadget but a symbol of the cricketing spirit, embodying unique features and designs that laud the prestigious sport. Boasting advanced technology and unmatched design, the World Cup-inspired smartwatch and gift box aims to become cherished collectibles for both cricket enthusiasts and boAt admirers.
boAt, acclaimed for its premium audio products and chic wearables, strives to augment the pulsating cricketing action of the World Cup with this venture. It seeks to establish a more profound connection with fans, intertwining the sport and stylish wearables to enhance the fan’s engagement and experience. This confluence of technology and cricket fervor stands testament to boAt’s commitment to elevating fan experiences and its dedication to underpinning the connections fans share with the sport.
Adding to the excitement, three boAt brand ambassadors, namely Hardik Pandya, Ishan Kishan, and Shreyas Iyer, have been announced as part of the Indian playing squad for the event, further deepening the connection between boAt and cricket fans. The partnership is meticulously crafted to build bridges with fans and revel in the anticipated successes of the Indian team during the World Cup.
Aman Gupta, co-founder and CMO of boAt, echoed the excitement permeating this collaboration: “Cricket, which is revered almost as a religion in India, has always managed to unite and excite its fans. We are thrilled to partner with the ICC to elevate the fan experience to unprecedented levels. Our #MoveofCampions campaign aims to continue inspiring people and this exclusive ICC Men’s Cricket World Cup 2023 smartwatch collection will offer fans a novel way to rally behind their favorite teams and players.”
ICC chief commercial officer Anurag Dahiya also expressed his enthusiasm regarding the partnership, “Welcoming boAt, a dominant brand in the Indian wearable market, as the official licensee partner of the ICC Men’s Cricket World Cup 2023, is a delightful moment. We are confident that our alliance will enable us to engage with a broader audience and curate a memorable experience for fans globally.”
As the countdown to the ICC Men’s Cricket World Cup 2023 has begun, fans will eagerly await the release of boAt’s exclusive smartwatch collection, capturing not only the time but also the heartbeats of millions of cricket fans around the world.
