The Indian Premier League (IPL) is not just a cricket extravaganza but also a goldmine for advertisers. With its massive viewership and fan engagement, IPL 2024 presents a unique opportunity for brands to showcase their products to a diverse audience. In this digital age, leveraging the right platforms can amplify your brand’s visibility and engagement. Here are the best digital advertising platforms to consider for promoting your brand during IPL 2024, focusing on flexibility, engagement, cost-effectiveness, interactive experiences, and targeted marketing.
According to an article in India’s Post, the Indian Premier League (IPL) stands as the wealthiest league in the country. The valuation of the IPL experienced a significant increase of approximately 28%, escalating to an impressive $10.7 billion in 2023 from $8.4 billion in 2022. Since its inception in 2008, the overall brand value of the IPL ecosystem has soared by 433%, as stated in a press release by Brand Finance, the foremost global brand valuation consultancy.
Source khelnow.com
Advantages of digital platforms over traditional television
Digital platforms are the medium to reach out to the masses as the platforms provide visibility beyond geographical boundaries.The rise of social media platforms such as Facebook, Instagram, and Twitter has transcended beyond mere communication channels, evolving into vital tools for brands to engage with consumers and market their products. This shift towards digital media is driven by an increasing consumer preference for social media over traditional outlets like television, newspapers, and radio. Let’s delve into how digital media is gradually overshadowing traditional media.
Traditional media has experienced a notable decline due to the digital media surge. Consumers are increasingly turning to digital platforms to research, explore, and discuss businesses before making purchasing decisions, diminishing the impact of traditional media marketing. Additionally, the ease with which consumers can avoid traditional advertising—by skipping commercials or changing radio stations—further contributes to the waning influence of conventional media.
The accessibility of digital platforms has redirected consumer attention away from traditional media, prompting businesses to favor digital channels. Companies prefer digital over traditional media due to its manifold advantages, marking a significant shift in marketing strategies and consumer engagement.
The following are some benefits of digital media:
1. Flexibility
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer immense flexibility in terms of ad formats, targeting options, and budget allocation. You can tailor your campaigns to suit your brand’s needs, whether it’s through short video clips, interactive polls, or carousel ads.
2. Engagement
With millions of active users, social media channels provide an excellent opportunity to engage with potential customers. During IPL, you can create cricket-themed content, run contests, or engage users with live updates, tapping into the excitement of the matches.
3. Cost-effectiveness
Social media advertising offers a cost-effective way to reach a broad audience. With options to set your budget and pay per click or impression, you can optimize your ad spend while maximizing reach.
4. Interactive
A significant benefit of digital media lies in its interactive nature as a marketing platform. The primary objective within this community is to amplify the brand’s positive features while also uncovering and addressing any negatives through customer feedback. Moreover, a key focus of this community is to actively work on mitigating the negative elements, aiming to continuously evolve and adapt in alignment with the changing preferences of the customer base.
5. Targeted Marketing
Brands leveraging digital media for product promotion have the flexibility to tailor content based on diverse factors such as age, location, interests, and income level, making marketing efforts more effective across various demographics. Additionally, the cost-effectiveness of digital media enables brands to initiate multiple marketing campaigns, each designed to resonate with distinct target audiences.
Now, we know the benefits of digital marketing and that IPL digital marketing is here to stay. Let’s discuss
Best Digital Platforms to Advertise During IPL
1. OTT Platforms (Jio Cinema)
JioCinema is the official Digital streaming partner of IPL from last season, since then the platform has seen massive growth and it is expected to grow this season. Advertisers have a unique opportunity to capitalize on the various ad options available (mentioned below) for the Indian Premier League 2024 on Jio Cinema. Leveraging these options effectively can significantly enhance visibility and engagement with the brand’s target audience.
2. Pre-Roll Video Ads
Pre-roll video ads, typically lasting 5-10 seconds, are non-skippable advertisements shown before the commencement of live game streaming. While they may not have the same level of impact as mid-roll ads, they often yield a higher Click-Through Rate (CTR) due to their placement. Pre-roll video ads offer two levels of targeting, providing advertisers with opportunities to reach specific audiences effectively.
3. Featured Cards
Featured Cards are streamlined banners designed to showcase brand logos and messages effectively.
Options for Featured Cards include:
- Super 4’s
- Fall of Wickets
- Super Saves
- Player Specific Moments
- DRS(Decision Review System)
- Milestones
4. VOD (Video-on-Demand)
Video on Demand, often abbreviated as VOD, is a widely favored option for IPL enthusiasts and cricket fans. It offers highlights of matches, making it highly sought-after among viewers. Audiences have the opportunity to relive the exciting moments of the game either after or during the match, adding to the overall experience of enjoying cricket content.
4. Masthead
A web banner, commonly referred to as a banner ad, is a type of advertising material visible on websites or mobile apps. These ads mainly consist of images, sometimes incorporating multimedia components such as .png, .jpg, or .gif files. In contrast, masthead banners are prominently positioned at the homepage’s top on a platform for an entire day. They possess the capability to appear on both the platform’s app and website interfaces.
5. CTV(Connected TV)
CTV, or Connected TV, refers to any television equipped with or capable of internet connectivity, allowing access to content beyond the conventional offerings of cable or satellite TV. Through Connected TV, users can stream digital video content from various platforms, including on-demand services such as Netflix, Amazon Prime Video, JioCinema, and YouTube, as well as live streaming options, offering a more flexible and personalized viewing experience compared to traditional television.
As per reports Connected TV (CTV) has become one of the most popular choices today, especially as it serves as a primary channel for programmatic ads. IPL Advertising opportunities have increased and there are many options now for a brand to showcase their brand. Its significance has grown with the rise of digital streaming, which has revolutionized the way content is consumed. With a vast audience engaging with various platforms through CTV, the visibility that it offers to advertisers is substantial, making it a key player in the digital advertising landscape.
Cricbuzz IPL Advertising
Cricbuzz is an Indian news website that focuses on cricket content. Cricbuzz is owned by Times Internet and was launched in 2004. Cricbuzz advertising is showcased by companies looking to target a specific audience. With over 207.5 million monthly active users, Cricbuzz Advertising caters to a large audience through various media advertising options like banner ads, roadblock ads, and video ads. Advertisers use Cricbuzz Ads to increase brand awareness and visibility across platforms.
Cricbuzz IPL Advertising will assist businesses in targeting the right audience that is interested in the specific content. With a range of expert hosts, Cricbuzz has become a hotspot for all valid information on cricket, making it an accurate source of information that viewers trust.
Let us look at the traffic data-
Cricbuzz Ad Options
Banner
Banner ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brands using different banner ads. Each banner ad carries a different dimension, and rates also vary based on the dimension.
Matchmatch and non-match days are also determined by the devices selected by the advertisers.
Video
Video ads are displayed on all pages across the platform and will be played automatically once the page is loaded. Cricbuzz provides an outstream video ad, which will be played for the duration of 10 to 30 seconds in a 300W by 250H dimension. The rate will be varied based on the duration of the video.
Sportskeeda IPL Advertising
At every level of the sales funnel, Sportskeeda IPL Advertising offers a cost-effective option to target customers and reach a larger audience. Sportskeeda website advertisements are a cutting-edge technique to highlight your company’s name, goods, or services to raise brand recognition. Digital advertising will aid in increasing exposure by fostering repeat business or when introducing new items. Utilizing precise retargeting, SportsKeeda website advertising enhances flexibility. Businesses of different sizes and financial capabilities may promote more effectively with the help of the Sportskeeda website.
Let us look at the traffic data-
Sportskeeda Ad Options
Banner
Banner ads are rectangular image ads displayed along with the content on the platform.
Roadblocks
Roadblock ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours.
Video
Video ads are displayed as pre-roll and mid-roll ads on both the app and website.
Article
Article ads are native ads that appear in editorial content. You can style them to match your site. In-article is a Google-optimized ad format that helps you put native ads between the paragraphs of your pages.
Cricinfo ESPN IPL Advertising
Cricinfo ESPN is a sports news website exclusively for the game of cricket. The site features news, articles, live coverage of cricket matches, and StatsGuru, a database of historical matches and players from the 18th century to the present. Cricinfo ESPN IPL Advertising would be the best choice for advertisers who are looking for a wider reach.
Cricinfo ESPN Ad Options
Banner
Banner Ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brands using different banner ads. Each banner ad carries a different dimension, and rates also vary based on the dimension.
Roadblock
Roadblock Ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours.
Video
Cricinfo offers video advertisements, which are displayed in the website’s video section. Advertisers can showcase their brand through three types of video ads. video masthead, in-commentary video, and out-stream video.
Cricinfo offers video advertisements, which are displayed in the website’s video section. Advertisers can showcase their brand through three types of video ads. video masthead, in-commentary video, and out-stream video.
Crictracker IPL Advertising
CricTracker covers all aspects of the game via news, match predictions, fantasy tips, pre- and post-analysis, statistics, facts, social media trends, videos, humor, and more. CricTracker brings cricket lovers from around the world under one roof. We have a large readership of young fans who like to keep up with all the game’s updates. IPL advertising is ideal for advertisers looking to target a specific audience and increase the value of their brand.
Let us look at the traffic data-
Crictracker Ad Options
Banner
Banner Ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brand using different banner ads. Each banner ad carries an extra dimension, and rates also vary based on the dimension.
Article
Article ads are native ads that appear in editorial content. You can style them to match your site. In-article is a Google-optimized ad format that helps you put native ads between the paragraphs of your pages.
Mykhel IPL Advertising
Mykhel provides live updates and in-depth analyses of every professional sporting event that happens around the world. From the Indian Premier League, happening in the Indian subcontinent, to the English Premier League, they cover all the sporting events, including tennis, badminton, hockey, golf, and athletics as well as all the combat elements.
The portal publishes content in seven languages – English, Hindi, Malayalam, Tamil, Kannada, Telugu, and Bengali. Mykhel IPL Advertising is best for brands looking for language-based targeting.
Let us look at the traffic data-
Mykhel Ad Options
Banner
Banner ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brands using different banner ads. Each banner ad carries an extra dimension, and rates also vary based on the dimension.
Video
Video Ads that are displayed pre-roll/mid-roll for 10 – 30 seconds on the platform
Article
An article customized for the brand will be posted in the relevant section of the website. Article ads are native ads that appear in editorial content. You can style them to match your site. In-article is a Google-optimized ad format that helps you put native ads between the paragraphs of your pages.
Conclusion
Digital marketing, if and when done right, can change the fate of any brand. The Media Ant is here to assure that you do things the right way. Fill out this form and get a quote today!
