If you are looking for generating B2B leads using social media platforms, LinkedIn definitely is the most effective. Over the years, LinkedIn has steadily grown from a small, distinct group of professionals to an enormous assembly of millions of professionals in one place. B2B marketers have leveraged it to be a powerful marketing tool to connect with qualified people to do business with. The following graphic demonstrates how 4 major social sites fared in generating business leads:
Image Source: Business2Community
7 ways to leverage LinkedIn
- Grow Your Presence
Post targeted content at regular intervals. This will not only establish your presence in the network, but also give you an opportunity to share your business’s offerings with your connections. When shared content is seen by people outside your immediate network, you establish your presence and grow your network. The more value your content contains, the more it is shared, giving you visibility, and wider reach.
- Get Creative while Posting
Everyday huge amount of content is posted on Social Media. Consumers are constantly presented with mundane ads, promotions and reading material. If you have to catch their eye, you need to do something different. Rather than relying only on text, you can capture more attention using images, infographics, videos, and storytelling. This will help you stand out from competition and give credibility to your brand.
Image Source: Google Images
- Identify Trends and Marketing Opportunities
When you start marketing on LinkedIn, monitor your competition closely. Watch what they are posting, their strategy to approach prospects, how they are serving content and engaging with audience.
Keeping a close watch on the market and being abreast with what is trending can give you an edge while approaching your target base.
- Optimize your Profile
Increase your visibility on search engines. Company Pages and posts created in LinkedIn Pulse are picked up and indexed by Google. Post regularly and optimize your content gain visibility and boost traffic on your landing pages and website.
- Increase you Engagement with Groups
Engage with existing groups, form new groups and increase your connections. This can go a long way in increasing your visibility and authority in the industry.
Image Source: Google Images
- Display Though Leadership
Train your sales team to regularly share great content with prospects and customers. This will establish your authority and influence over your offering and ascertain value and trust in your organisation.
This approach is sure to generate more leads and convert to increased sales on a platform like LinkedIn, where your target base is a bunch of professionals clearly knowing what they want.
- Generate Trust
As you build your presence on LinkedIn you start establishing a virtual connect with your readers through your posts and updates. Including customer testimonials, kudos from clients, endorsements from vendors, can go a long way in generating trust among people about your organization and your brand. This will result in generating more leads and better business for the company.
Conclusion
LinkedIn offers a lot of opportunity to generate meaningful B2B leads, but is overlooked my many as a social media network as limited reach. The trick is to choose the precise strategies and zero-in on the right audience and just might end up generating powerful leads for your business through this network. Send us your ideas on working out good strategies for B2B advertising on LinkedIn.
