Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Indirect advertising is a marketing strategy that subtly promotes a product or brand without directly showcasing it. This approach involves creating content that generates interest…
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims…
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…
Bloomberg has reported that Saudi Arabia is keen on acquiring a multi-billion dollar share in the Indian Premier League (IPL), which is the world’s most…
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
In a world where Instagram fashion gurus, trendsetters, and AI-powered shopping experiences are the talk of the town, the game of fashion advertising is taking…
Cricket is more than just a game in India, it’s a deep-rooted passion that touches the hearts of millions. It’s like an emotional rollercoaster, and…
Imagine you’re all set for a thrilling night of watching your favorite sports team face off against their arch-rivals. You’ve got your snacks, your lucky…