Cricket World Cup 2023 Scores Over Rs 3000 Crore in Ad Revenue
The recent Cricket World Cup 2023 (CWC’23) has proven to be a boon for the advertising industry, generating a substantial boost in ad revenue. Industry…
Author: Vaishali Tripathi
Wynk Music Advertising types, Targeting & Cost
Founded in 2015, Wynk is a music streaming platform owned by Bharti Airtel with over 39.3 million monthly active users. The app was initially available…
Indian Cricketers Who’ve Stolen Hearts in TV Commercials
In recent years, the cricketing arena has witnessed a significant transformation beyond the boundaries of the playing field. Cricketers, once revered solely for their on-field…
Swiggy Instamart Seizing the Cricket Fever with Moment Marketing during CWC 2023!
Swiggy Instamart rolled out an Out of Home Ad campaign during the ICC Cricket World Cup 2023, spotlighting its commitment to delivering munchies swiftly within…
Pro Kabaddi League Live Streaming to be Available for Free on Mobile
Disney+ Hotstar is set to offer free mobile streaming for PKL Season 10, following the success of Asia Cup 2023 and ICC Men’s Cricket World…
What is Indirect Advertising? Meaning, Types & Examples
Indirect advertising is a marketing strategy that subtly promotes a product or brand without directly showcasing it. This approach involves creating content that generates interest…
Disney+ Hotstar’s CMO on winning rural and urban viewers through ads for the Cricket World Cup
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…
Ad Volumes per match in first 23 ICC WC games up by 24%: Report
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
Vicks & Yuvraj Singh ensure no cheer for team India goes unheard
The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims…
Food brand Yu Launches new TVC with Hardik Pandya
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…