Sports Sponsorship and EdTech : Everything you need to know
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
Author: Vaishali Tripathi
Tech Mahindra and AWS Join Forces to Revolutionize Fan Engagement with Sports Cloud Platform
In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
Did Jiocinema Cross 15 Cr Concurrent Viewership?
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
What’s the most effective way for sports brands to engage with younger audiences in their marketing campaign?
Engaging with younger audiences is an ongoing challenge for sports brands in today’s digital landscape. As we navigate the uncharted waters of an ever-evolving era…
10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Top 10 TV Channels in India
Welcome to the bustling world of Indian television, a landscape teeming with creativity, diversity, and millions of engaged viewers. For advertisers, this isn’t just a…
Leveraging Social Media Platforms for Sports Marketing
In the dynamic digital arena where the adrenaline of sports meets the pulsating beat of social media, a groundbreaking transformation is reshaping the landscape of…
Why do OTT platforms want to win rights to stream live sports?
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
ICC World Cup 2023 Surpasses Ad Revenue Projections, Digital Advertising Takes the Lead
World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…