10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Author: Vaishali Tripathi
Top 10 TV Channels in India
Welcome to the bustling world of Indian television, a landscape teeming with creativity, diversity, and millions of engaged viewers. For advertisers, this isn’t just a…
Leveraging Social Media Platforms for Sports Marketing
In the dynamic digital arena where the adrenaline of sports meets the pulsating beat of social media, a groundbreaking transformation is reshaping the landscape of…
Why do OTT platforms want to win rights to stream live sports?
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
ICC World Cup 2023 Surpasses Ad Revenue Projections, Digital Advertising Takes the Lead
World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…
Cricket World Cup 2023 Scores Over Rs 3000 Crore in Ad Revenue
The recent Cricket World Cup 2023 (CWC’23) has proven to be a boon for the advertising industry, generating a substantial boost in ad revenue. Industry…
Wynk Music Advertising types, Targeting & Cost
Founded in 2015, Wynk is a music streaming platform owned by Bharti Airtel with over 39.3 million monthly active users. The app was initially available…
Indian Cricketers Who’ve Stolen Hearts in TV Commercials
In recent years, the cricketing arena has witnessed a significant transformation beyond the boundaries of the playing field. Cricketers, once revered solely for their on-field…
Swiggy Instamart Seizing the Cricket Fever with Moment Marketing during CWC 2023!
Swiggy Instamart rolled out an Out of Home Ad campaign during the ICC Cricket World Cup 2023, spotlighting its commitment to delivering munchies swiftly within…
Pro Kabaddi League Live Streaming to be Available for Free on Mobile
Disney+ Hotstar is set to offer free mobile streaming for PKL Season 10, following the success of Asia Cup 2023 and ICC Men’s Cricket World…