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The prevalence of celebrity endorsements in the ICC Men’s ODI Cricket World Cup 2023 experienced a notable surge, witnessing a 55% increase compared to the…
EaseMyTrip.com, a prominent online travel platform in India, has officially announced its strategic partnership as the principal sponsor for UP Yoddhas, the Pro Kabaddi League…
The Bengaluru Bulls, a team in the Pro Kabaddi League (PKL) 2023-24, has entered into a partnership with Surfa Coats Paints, a prominent paint company…
In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…
JioCinema, the official streaming partner for the ongoing India-Australia T20I series, has transitioned from displaying concurrent views to cumulative views during matches. The initial game…
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…