Team SOUL on boards iQOO as title sponsor for Indian E-sports
Big news in the world of Indian esports! On December 12th, 2023, Team SOUL, a leading Indian esports organization, announced a groundbreaking partnership with smartphone…
Author: Vaishali Tripathi
Probus Insurance Collaborates with Disney+ Hotstar for Pro Kabaddi League 2023
Insurtech brand Probus Insurance has once again joined forces with Disney+ Hotstar for the Pro Kabaddi League 2023, reprising their role as the exclusive partner…
BCCI calls for bids for Title Sponsor Rights for IPL Seasons 2024-2028
The Governing Council of the Indian Premier League (IPL) has opened bids for entities interested in acquiring the Title Sponsor Rights for IPL Seasons 2024-2028….
Influence of Sports Stars in Advertising
Introduction In the dynamic realm of advertising, the influence of sports stars has emerged as a powerful catalyst, shaping not only consumer perceptions but also…
Rahul Dravid tops the ICC Men’s ODI World Cup celebrity endorsements ranking 2023
The prevalence of celebrity endorsements in the ICC Men’s ODI Cricket World Cup 2023 experienced a notable surge, witnessing a 55% increase compared to the…
“EaseMyTrip.com Joins Forces with UP Yoddhas: A Pioneering Partnership in Pro Kabaddi”
EaseMyTrip.com, a prominent online travel platform in India, has officially announced its strategic partnership as the principal sponsor for UP Yoddhas, the Pro Kabaddi League…
Bengaluru Bulls Join Forces with Surfa Coats Paints in Exclusive Partnership for PKL 2023-24
The Bengaluru Bulls, a team in the Pro Kabaddi League (PKL) 2023-24, has entered into a partnership with Surfa Coats Paints, a prominent paint company…
Future of Sports Marketing with Emerging Technologies
In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…
Jio Cinema’s Game-Changing Metric Shift from Concurrent to Cumulative Views
JioCinema, the official streaming partner for the ongoing India-Australia T20I series, has transitioned from displaying concurrent views to cumulative views during matches. The initial game…
Karthick on Digital Advertising Year-End Trends
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…