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The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…
Introduction Indoor gaming has been ingrained in Indian culture for generations, evolving from traditional boards to the virtual realm. Despite the transformation, the passion for…
The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition. In this year’s…
ArcelorMittal Nippon Steel India (AM/NS India), a collaboration between ArcelorMittal and Nippon Steel, has renewed its sponsorship with the Odisha Juggernauts, the Kho Kho franchise…
The American Premier League (APL) has announced Jio Cinema as the official digital streaming partner in India for its second edition, scheduled to take place…
Step into the electrifying world of sports marketing, where the game goes beyond the scoreboard and dives into the heart of ethical practices. It’s not…
Big news in the world of Indian esports! On December 12th, 2023, Team SOUL, a leading Indian esports organization, announced a groundbreaking partnership with smartphone…
Insurtech brand Probus Insurance has once again joined forces with Disney+ Hotstar for the Pro Kabaddi League 2023, reprising their role as the exclusive partner…
The Governing Council of the Indian Premier League (IPL) has opened bids for entities interested in acquiring the Title Sponsor Rights for IPL Seasons 2024-2028….
Introduction In the dynamic realm of advertising, the influence of sports stars has emerged as a powerful catalyst, shaping not only consumer perceptions but also…