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The International Cricket Council (ICC) and Coca-Cola have prolonged their global sponsorship agreement for another eight years, spanning until the end of 2031 and encompassing…
In preparation for the upcoming season of the Indian Premier League (IPL), JioCinema organized a roadshow event aimed at advertisers and partners, emphasizing the potential…
Mukesh Ambani’s Reliance Industries and Disney Star are on the brink of a transformative merger, solidifying their intentions with the signing of a non-binding agreement…
Brand/service Popeyes is a globally renowned quick-service restaurant chain specializing in bold and flavorful Louisiana-inspired fried chicken. Founded in 1972 in New Orleans, Louisiana, Popeyes…
The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…
Introduction Indoor gaming has been ingrained in Indian culture for generations, evolving from traditional boards to the virtual realm. Despite the transformation, the passion for…
The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition. In this year’s…
ArcelorMittal Nippon Steel India (AM/NS India), a collaboration between ArcelorMittal and Nippon Steel, has renewed its sponsorship with the Odisha Juggernauts, the Kho Kho franchise…
The American Premier League (APL) has announced Jio Cinema as the official digital streaming partner in India for its second edition, scheduled to take place…
Step into the electrifying world of sports marketing, where the game goes beyond the scoreboard and dives into the heart of ethical practices. It’s not…