Headlines: Top Media Ad News in India for the Week (6th March- 13th March)
1. Jio has apparently pulled out of free IPL streaming for its users. This can severely impact Hotstar’s user base available for advertising. 2. TikTok…
Author: Vaishali Tripathi
Tips to run an activation campaign on Facebook
If you want to run an activation campaign on your Facebook page to get more engagement and initiate more interaction with your target audience, then…
Headlines: Top Media Ad News India for week starting 28/02
1. ByteDance, TikTok’s parent company, has launched its social music streaming app Resso in India on 4th March. 2. Twitter has announced that it’ll start…
Headlines: Top Media News in India of the Week (21st- 28th Feb )
1. 104.8 Ishq launched a new show “Ishq Auto Adda” with RJ Sarthak. The first show was aired on 20th Feb 2020. 2. Audio Streaming…
Case Study: How this marketing/sales software used inflight magazines to target Business-Professionals
Leadsquared is a marketing automation and CRM software that helps businesses capture, manage, and nurture leads. Campaign Objective Brand awareness Target Audience Business-class people Geography…
Headlines: Top Media News in India of the Week (14th-21st Feb )
1. According to News Publishers’ (WAN IFRA) latest edition of World Press Trends- 2019 Report, Dainik Bhaskar has become the world’s 3rd largest circulated newspaper. …
Scheduled political events of 2020- A new opportunity for advertisers.
We love drama and that applies to the news genre as well, which makes news genre the 3rd biggest genre in terms of television viewership….
Live-Sports Events in 2020- What’s in it for advertisers?
With the arrival of 2020, here we are with some of the most awaited and famous sports events to be telecasted live on TV. Let’s…
Cinema Advertising: Upcoming Movies in February 2020
Another exciting month for Cinema Advertisers. Check out the movies releasing in February 2020. Why movies matter for Cinema Advertising? With Cinema Advertising, advertisers can…
On-Ground Activation – An Exciting Way to Drive Audience
Experience is Everything! Especially when people are bombarded with hundreds of ads every day and the last thing that brands would want to do is…