Author: Vaishali Tripathi

1. The total FCT on TV has again dropped by 9% in the 18th week as compared to the 17th week, and when compared to…

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1. The online music consumption in India saw a 13% rise during the lockdown period- Gaana  2. TV advertising witnessed a surge of 10% in…

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1.  Google blocked and removed 2.7 billion bad ads and terminated over 1.2 million advertisers’ accounts that violate Google’s ads policies.  2. Colors acquires the…

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1. Zee5 has launched an OOT platform for kids- ZEE5 Kids. The platform encompasses various kids genres in 9 different languages. The platform will be free…

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1.Google announced to waive its ad fees for news publishers globally on Google Ads Manager for 5 months.  2. According to the new BARC-Neilsen report,…

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1. YouTube planning to launch “Shorts” by the end of 2020 to compete with TikTok, a social media platform where a user can upload short…

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1. Tabloola partners with Oracle Data Cloud, now, on buying vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV…

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