The Media Ant in the last 8 years- (Infographic)
Author: Vaishali Tripathi
Headlines: Top Media Ad News in India for the Week (30th May- 5th June)
1) Star Utsav, Colors Rishtey, Zee Anmol, Zee Anmol Cinema and Sony Pal have been added to the DD Freedish on a pro-rate basis for…
Headlines: Top Media Ad News in India for the Week (23rd- 29th May)
1) BFSI ad insertion on TV has witnessed a growth of 19% and the same have decreased on digital by 39% for the period January-April…
Headlines: Top Media Ad News in India for the Week (16th- 22nd May)
1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India. Highlights: 4X more…
Headlines: Top Media Ad News in India for the Week (9th – 15th May)
1. The total FCT on TV has again dropped by 9% in the 18th week as compared to the 17th week, and when compared to…
Headlines: Top Media Ad News in India for the Week (2nd- 8th May)
1. The online music consumption in India saw a 13% rise during the lockdown period- Gaana 2. TV advertising witnessed a surge of 10% in…
Headlines: Top Media Ad News in India for the Week (25th April- 1st May)
1. Google blocked and removed 2.7 billion bad ads and terminated over 1.2 million advertisers’ accounts that violate Google’s ads policies. 2. Colors acquires the…
Headlines: Top Media Ad News in India for the Week (18th-24th April)
1. Zee5 has launched an OOT platform for kids- ZEE5 Kids. The platform encompasses various kids genres in 9 different languages. The platform will be free…
Headlines: Top Media Ad News in India for the Week (11th- 17th April)
1.Google announced to waive its ad fees for news publishers globally on Google Ads Manager for 5 months. 2. According to the new BARC-Neilsen report,…
Headlines: Top Media Ad News in India for the Week (4th- 10th April)
1. YouTube planning to launch “Shorts” by the end of 2020 to compete with TikTok, a social media platform where a user can upload short…