JioCinema sticks to old ad rates for IPL 2024
As the Indian Premier League (IPL) gears up for another season, JioCinema, the official free streaming platform, has made a surprising move – keeping its…
Author: Vaishali Tripathi
Disney Star Pitches the U-19 World Cup to Advertisers
Disney Star is actively engaging advertisers and media agencies for the upcoming ICC Under-19 Cricket World Cup, set to commence on January 19 in South…
Factors that affect concurrency during a match: A Case Study on India Vs Pakistan Asia Cup 2023
In the aftermath of the pulsating clash between cricketing giants India and Pakistan in the Asia Cup 2023, the echoes of the intense battle linger…
Should advertisers look beyond national & international sports for marketing
In a world where our attention is constantly pulled in a million directions, advertisers find themselves at a crossroads, wondering if there’s more to marketing…
Benefits of Sports Marketing
You’re in a stadium, surrounded by the loud cheers of fans, the smell of popcorn lingering in the air, and the anticipation building with every…
ICC extends multi-million dollar sponsorship deal with Coca-Cola
The International Cricket Council (ICC) and Coca-Cola have prolonged their global sponsorship agreement for another eight years, spanning until the end of 2031 and encompassing…
JioCinema Gears Up for IPL 2024 with Advertisers in Digital Reboot
In preparation for the upcoming season of the Indian Premier League (IPL), JioCinema organized a roadshow event aimed at advertisers and partners, emphasizing the potential…
Mukesh Ambani’s Reliance-Disney Star sign a new deal, mega-merger to be finalized by February 2024
Mukesh Ambani’s Reliance Industries and Disney Star are on the brink of a transformative merger, solidifying their intentions with the signing of a non-binding agreement…
Case Study – Popeyes Multi-media Campaign Strategies.
Brand/service Popeyes is a globally renowned quick-service restaurant chain specializing in bold and flavorful Louisiana-inspired fried chicken. Founded in 1972 in New Orleans, Louisiana, Popeyes…
Shrijit Neogy Unveiling the Potential of Emerging Sports in India and Brand Engagement
The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…