A complete guide to IPL 2024 Plan Generator
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
Author: Vaishali Tripathi
Jio 4G Phones Open New Advertising Avenues during IPL
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
TATA Group secures IPL Title Sponsorship rights for Five years
The Indian Premier League (IPL), the world’s premier cricket tournament, has secured its title sponsor for the next five seasons in a monumental deal with…
Top 10 Trends Shaping Digital Advertising in 2025
In 2025, it’s much more than simply pretty banners. This sort of thing involves the ability to know what you’re going to do before you…
Brand Persona Puzzle: Guess the Indian Brands!
Welcome to the ‘Brand Persona Puzzle: ‘Guess the Indian Brands’: A Hidden Gems Adventure in which well-known iconic brands of India are hidden behind puzzles…
JioCinema sticks to old ad rates for IPL 2024
As the Indian Premier League (IPL) gears up for another season, JioCinema, the official free streaming platform, has made a surprising move – keeping its…
Disney Star Pitches the U-19 World Cup to Advertisers
Disney Star is actively engaging advertisers and media agencies for the upcoming ICC Under-19 Cricket World Cup, set to commence on January 19 in South…
Factors that affect concurrency during a match: A Case Study on India Vs Pakistan Asia Cup 2023
In the aftermath of the pulsating clash between cricketing giants India and Pakistan in the Asia Cup 2023, the echoes of the intense battle linger…
Should advertisers look beyond national & international sports for marketing
In a world where our attention is constantly pulled in a million directions, advertisers find themselves at a crossroads, wondering if there’s more to marketing…
Benefits of Sports Marketing
You’re in a stadium, surrounded by the loud cheers of fans, the smell of popcorn lingering in the air, and the anticipation building with every…