Headlines: Top Media Ad News in India for the Week (4th – 11th Jan)
The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV…
Author: Vaishali Tripathi
Headlines: Top Media Ad News in India for the Week (28th Dec- 4th Jan)
71 percent of Gen Zers say they want ads to have more diversity- a study by Amazon Alexa. 40% market share of TikTok has been…
Headlines: Top Media Ad News in India for the Week (22nd-28th Dec)
BCCI to add two new teams in IPL 2022, which will result in increased number of matches and number of days. Ad volume on TV…
Headlines: Top Media Ad News in India for the Week (15-21st Dec)
The car transportation category in India saw an increase of 74% in unique visitors between April’20-Oct’20, yet the reach is still down by 40% compared…
Headlines: Top Media Ad News in India for the Week (8-14th Dec)
Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared…
Headlines: Top Media Ad News in India for the Week (1st-7th Dec)
Times Group will be shutting the publication of its tabloid newspaper Mirror in Pune and relaunching Mumbai Mirror as weekly. The Ministry of Information and…
Headlines: Top Media Ad News in India for the Week (24th- 30th Nov)
TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http://tv9bangla.com/) Instagram launched a new feature…
Case Study: How Havmor leveraged Digital Medium to increase its brand awareness
The Product Established in the year 1945, Havmor is one of the largest ice-cream brands in India. Havmor is especially known for its various unique…
Headlines: Top Media Ad News in India for the Week (17th-23rd Nov)
GroupM launched a new report: “Covid-19: A Game Changer For Media And Purchasing” that focuses on the insights from the consumers. According to the report- …
Headlines: Top Media Ad News in India for the Week (2nd – 9th Nov)
Audio OTT platforms have reached to 23.3 million adults in India in September 2020- Kantar-VITON Ad Volumes for Mutual Funds on TV, Radio, & Print…