Author: Vaishali Tripathi

A micro-blogging platform “Koo” announced its tie-up with Republic TV. As a part of the partnership, Republic Bharat will use the platform to trend daily…

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Wunderman Thompson has unveiled The future 100 report which talks about the hundred trends that will be shaping the coming 12 months. Following are some…

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The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for…

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71 percent of Gen Zers say they want ads to have more diversity- a study by Amazon Alexa.  40% market share of TikTok has been…

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The car transportation category in India saw an increase of 74% in unique visitors between April’20-Oct’20, yet the reach is still down by 40% compared…

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Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared…

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Times Group will be shutting the publication of its tabloid newspaper Mirror in Pune and relaunching Mumbai Mirror as weekly.  The Ministry of Information and…

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TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http://tv9bangla.com/) Instagram launched a new feature…

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