Headlines: Top Media Ad News in India for the Week (Date: 3rd May – 9th May 2021)
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Author: Vaishali Tripathi
Media Trivia: TV Universe Estimates 2020
This quiz is based on BARC TV Universe Estimates 2020. Enjoy the trivia and keep yourself updated with the latest trends in media and advertising….
Headlines: Top Media Ad News in India for the Week (Date : 26th April – 2nd May)
Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI. Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered…
Headlines: Top Media Ad News in India for the Week (Date : 19th April- 25th April)
Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds…
Headlines: Top Media Ad News in India for the Week (Date : 12th April- 18th April 2021)
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
What is the step-by-step procedure for Branch integration in Mediasmart?
What is Mediasmart? Mediasmart is a self-serve mobile programmatic platform which provides an integrated mobile advertising solution to advertisers, trading desks and agencies. The software…
Headlines: Top Media Ad News in India for the Week (Date : 29th March – 4th April)
Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y…
Headlines: Top Media Ad News in India for the Week (Date : 22nd March – 28th March )
Noida may allow operators to use 25% of e-cycle stations for ads. The ambitious rent-a-bike facility was supposed to take off a year ago, but…
Headlines: Top Media Ad News in India for the Week Date : 15th March – 21st March
Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim…
Headlines: Top Media Ad News in India for the Week (Date : 8th March – 14th March)
According to a brand valuation report by Duff and Phelps, pandemic shaves off IPL brand value by 3.6% to Rs 45,800 Cr in 2020. Dentsu…