Headlines: Top Media Ad News in India for the Week (Date : 24th May – 30th May 2021 )
Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC. Data says that TV witnessed a 73% increase in mythological content…
Author: Vaishali Tripathi
Headlines: Top Media Ad News in India for the Week (Date : 17th May – 23rd May 2021 )
Alcohol ad spend to see 5.3% growth in 2021: Zenith report. The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will…
Headlines: Top Media Ad News in India for the Week (Date : 10th May – 16th May 2021 )
Amazon.in launches free video streaming service ‘miniTV’. The ad-supporting offering can be accessed by users on the shopping app. TV ad vol at an all-time…
Headlines: Top Media Ad News in India for the Week (Date: 3rd May – 9th May 2021)
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Media Trivia: TV Universe Estimates 2020
This quiz is based on BARC TV Universe Estimates 2020. Enjoy the trivia and keep yourself updated with the latest trends in media and advertising….
Headlines: Top Media Ad News in India for the Week (Date : 26th April – 2nd May)
Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI. Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered…
Headlines: Top Media Ad News in India for the Week (Date : 19th April- 25th April)
Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds…
Headlines: Top Media Ad News in India for the Week (Date : 12th April- 18th April 2021)
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
What is the step-by-step procedure for Branch integration in Mediasmart?
What is Mediasmart? Mediasmart is a self-serve mobile programmatic platform which provides an integrated mobile advertising solution to advertisers, trading desks and agencies. The software…
Headlines: Top Media Ad News in India for the Week (Date : 29th March – 4th April)
Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y…