Monetization Strategies of IPL Franchise Owners
The Indian Premier League (IPL) has witnessed a remarkable surge in popularity, captivating cricket enthusiasts globally. At the heart of its success is the innovative…
Author: Vaishali Tripathi
Elevate Your Brand with the Ultimate TV and Digital Advertising Mix
Well as the common misconception goes that you have to choose between either love or career, the same goes for either TV or Digital, but…
Star Sports Introduces exciting new opportunities for brands on IPL 2024
The Indian Premier League (IPL) television broadcast achieved unprecedented success in 2023, reaching over 500 million viewers and breaking all previous viewership records for cricket….
Dissecting Mamaearth CTV T20 World Cup campaign
Product/Service Mamaearth founded in 2016 by Varun Alagh, is an Indian brand that offers a wide range of natural and toxin-free personal care products for…
Case Study: Zomato Mumbai Metro Jingle Campaign
Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…
A complete guide to IPL 2024 Plan Generator
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
Jio 4G Phones Open New Advertising Avenues during IPL
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
TATA Group secures IPL Title Sponsorship rights for Five years
The Indian Premier League (IPL), the world’s premier cricket tournament, has secured its title sponsor for the next five seasons in a monumental deal with…
Top 10 Trends Shaping Digital Advertising in 2024
In 2024, it’s much more than simply pretty banners. This sort of thing involves the ability to know what you’re going to do before you…
Brand Persona Puzzle: Guess the Indian Brands!
Welcome to the ‘Brand Persona Puzzle: ‘Guess the Indian Brands’: A Hidden Gems Adventure in which well-known iconic brands of India are hidden behind puzzles…