Future of Advertising – Current Trends, Emerging Technologies & Opportunities
In a world where attention spans are fleeting, and consumers are more discerning than ever, the future of advertising holds the key to unlocking the…
Author: Vaishali Tripathi
Athletes as Brand Ambassadors
Definition of Brand Ambassadors Imagine spotting your favorite athlete in a trendy ad, showcasing a brand that captivates your interest. That’s the power of athletes…
Top Sports Marketing Strategies and Examples
Think about your favorite sports memory – the spine-tingling goal, the breathtaking slam dunk, or the heart-pounding finish at the finish line. Now, think about…
Sourav Ganguly Recreates Iconic Jersey Waving Moment in Bisk Farm’s Cricket Campaign
In the world where cricket is admired, comes a campaign celebrating the whims and fancies of the Indian cricket aficionado. The ‘Me Time, Marie Time’…
Case Study – Strategic Multichannel Engagement: Success of L&T’s Tailored Ad Campaign Across Diverse Geographies.
Product/Service L&T Finance, a subsidiary of the broader Larsen & Toubro Group, offers a wide array of financial solutions catering to the diverse needs of…
YouTube is leveraging parent Google’s AI tech
YouTube is employing artificial intelligence (AI) to enable advertisers to automatically target content associated with significant sporting events on its platform. Using AI technology from…
4 Brands That Advertised The Indian Victory Without Letting The Other Team Down
Ind vs Pak is one of the most anticipated sporting events in the world, and brands are always eager to capitalize on the excitement by…
Ads that Captivated Audiences at the 2023 Cricket World Cup
As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes…
BookMyShow Advertising- Types, Targeting Options & Facts
Introduction BookMyShow is India’s leading online entertainment ticketing platform, offering tickets to movies, plays, concerts, sports events, and more. It was founded in 2007 by…
Is it time for brands to think beyond cricket?
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…