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The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
The TV broadcasting arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…
This quiz is based on GroupM’s This year next year: Global 2021 End-of-year forecast, which talks about the global advertising revenue in 2021 and forecast…
What is a landing page ? A “landing page” is any kind of webpage which a consumer may land on, however from a marketing perspective,…
Product/ Service Inorbit Malls (India) Private Limited a subsidiary of the K. Raheja Corp, is the pioneer of the mall culture in India. The company…
Already started the countdown for your Christmas plans? Surely you must have. But wait just a second! If hitting the movie theatres is not on…
As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21….
Digital OOH Advertising in India We are sure you have heard of the term DOOH advertising, as it is gaining popularity globally. In order to…
BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly…
For the Indian advertising industry, the year 2022 felt like the punishment of Sisyphus. Endlessly rolling the rock on top of the mountain, only to…