Media Trivia- Pitch Madison Advertising Report 2022 (Part-2)
This quiz is based on Pitch Madison Advertising Report 2022, which covers in detail, the Indian AdEx scenario of the year 2021. The report talks…
Author: Vaishali Tripathi
Headlines: Top media ad news in India for the week (Date: 14th March – 20th March 2022)
BARC India has finally resumed the ratings for individual channels in the news genre. It has released data on March 17 for the week 10,…
IPL 2022 Hotstar Advertising Budget Calculator
IPL 2022 Hotstar Advertising Budget Calculator: Want to know how much would IPL Ad Cost 2022 advertising? With The Media Ant’s Hotstar budget calculator, you are…
Headlines: Top media ad news in India for the week (Date: 7th March – 13th March 2022)
Aaj Tak recorded over 1 Million concurrent viewers on its YouTube channel, due to the 2022 assembly elections results coverage. Belonging to the India Today…
Case Study: How Orange Health leveraged Digital Medium to increase brand awareness
Product/ Service Orange Health is among the fastest-growing diagnostic-tech companies in India. Their vision is to make healthcare seamless for consumers in their homes by…
Headlines: Top media ad news in India for the week (Date: 28th February – 6th March 2022)
BARC will postpone resumption of the release of TRP ratings for channels in the news genre, as per PTI. Earlier BARC had announced that the…
Media Trivia- Pitch Madison Advertising Report 2022 (Part-1)
This quiz is based on Pitch Madison Advertising Report 2022, which covers in detail, the Indian AdEx scenario of the year 2021. The report talks…
Top 5 Digital Marketing Attribution Software In 2022
“If you can’t measure it, you can’t manage it”. This is a go-to mantra for every marketer. If you’re not measuring or monitoring your campaigns…
Headlines: Top media ad news in India for the week (Date: 21st February – 27th February 2022)
As per the TAM AdEx data for television, there has been an overall growth of 33% and 32% in Jan 2021 and Jan 2022 respectively,…
Headlines: Top media ad news in India for the week (Date: 15th February – 21st February 2022)
As per a study conducted by PubMatic-Forrester Consulting, the ad budgets in APAC (Asia- Pacific) are shifting towards digital media. Currently, mobile in-app is emerging…