Radio Brand Integration- Take Over Your Audience’s Mind
Radio has always been one of the most creative media for advertisers to make an impact on their target audience. It’s a media that never…
Author: Vaishali Tripathi
Top 10 Ad Options for Advertising in IPL 2023
The high-octane drama is back and it has already created a buzz around cricket lovers as well as the advertisers. You guessed it right we…
How To Advertise Esports Games
In the previous article of our series “promoting online games in India,” we talked about the popularity and the ways to advertise Fantasy Sports games…
Book Matrimonial Advertisement In Newspapers
In spite of the emergence of countless matrimonial websites, the traditional medium of matrimonial advertisement in newspaper, still dominates the market by a large margin….
Headlines: Top Media and Ad News In India For The Week (11th July – 17th July, 2022)
As per BARC, the reach of All India TV has dropped from the peak of 94% in 2018 to 82% in 2021. The overall viewership,…
How Chumbak increased brand awareness with a successful Radio and Cinema campaign
About Chumbak Chumbak is a Bangalore-based lifestyle brand that creates vibrant and lively products inspired by culture and art forms from around the world with…
Ultimate Guide to Airport Branding in India
Airport branding falls under the category of transit advertising and can be pretty effective for your brand. When a major portion of the target audience…
Headlines: Top Media and Ad News in India for the Week (4th July – 10th July, 2022)
The old buzzing chat show Koffee with Karan is back with its 7th season and has roped in eight brands. This season is streaming on…
Case Study: How Adda52 Used Regional Digital News Platforms To Increase The Sign-Ups
The Product Adda 52 is one of India’s largest online gaming platform to play poker with a userbase of over 2.5 million. The platform offers…
Media Trivia: EY-FICCI Report 2022 (Part-3)
The quiz is based on the EY-FICCI report 2022, which talks about the Indian Media & Entertainment industry with a consumer centric approach. The report…