TMA’s Media Reach Calculator Tool
Marketers understand the need for measuring the estimated reach across their marketing campaigns to help them better optimizes their marketing decisions. Calculating the reach of…
Author: Vaishali Tripathi
ICC T20 World Cup 2022 Advertising on Hotstar
When it comes to sports in general or the grand and most awaited ICC T20 World Cup 2022 on Hotstar audience as well as brands…
Best Non Traditional Options For Restaurant Business
Restaurant Advertising In Non-Traditional Media From pole kiosks to hot air balloons, you have media options for all kinds of budgets in non-traditional advertising. You…
Headlines: Top Media and Ad News in India for the Week (1st August – 7th August, 2022)
The delay in third-party cookie deprecation will be a blessing in disguise as publishers and brands can work on solutions like building first-party data. (Source:…
What Is Affiliate Marketing? Everything you need to know
Affiliate marketing is perhaps the best example of how an old marketing technique can be revolutionized by technology. The concept and practice of affiliate marketing…
Paper Boat Digital Case Study
Paper Boat’s Digital Campaign to increase sales The Product Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector…
Book Obituary Advertisement In Newspaper Online
What is an obituary advertisement? Traditionally, an obituary advertisement is an article based on a recently deceased person, carrying a brief biography of the person,…
Top 10 Online Advertising Platforms for the Festive Season 2022
After two difficult years of the pandemic, the advertisers, brands and even the consumers in India are gearing up for the festive season. A survey…
Top 7 Best Performing Google Display Ad Sizes Guide in 2024
When suggested to opt for digital advertising, our clients often have the following common questions: What would be the size of my ad? How would my…
Auto Rickshaw Advertising Cost
The most popular kind of transit advertising in the country, Auto Rickshaw Advertising is when ads are pasted on the body of auto rickshaws to…