Headlines: Top Media and Ad News in India for the Week (29th August – 4th September, 2022)

Star Sports witnessed a 95% increase in reach for the first 2 weeks of the Premier League as compared to the previous season. The opening…
Star Sports witnessed a 95% increase in reach for the first 2 weeks of the Premier League as compared to the previous season. The opening…
The festive season is arriving and brands have already pulled up their socks and prepping for festive advertising. In fact, this year brands are early…
Network marketing is a growing field in India and due to the internet it is emerging as the leading form of direct selling in the…
The media rights for ICC have been retained by Disney Star till 2027. As per sources, Disney Star has paid $3 Bn in order to…
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
Tourism is a steadily growing industry in India, with ever increasing competition. According to IBEF (India Brand Equity Foundation), in 2028 the Indian Tourism and…
As of June 2022, there were 2100 fintech companies in India and more than 67 percent of them were set up in the last five…
BARC has underlined that Ravivaar with Star Parivar, a non-fiction show airing on Star Plus is the top-notch favourite across weeks in a row now….
Video advertising has become an integral part of any marketing campaign, with companies worldwide investing in video ads. This type of advertising provides more than…
Facebook advertising is one of the most cost-effective ways to connect with your audience. With 2.80 billion monthly active users, Facebook is the largest social…