Top 8 Advertising Agencies in Mumbai
Mumbai, the commercial capital of India, is known for its bustling streets, diverse culture, and vibrant entertainment industry. It is also home to some of…
Author: Vaishali Tripathi
What is Audio Advertising? Top 5 Audio Advertising Apps
Are you tired of scrolling through social media and being bombarded with endless video ads? Well, have you ever considered audio advertising instead? With the…
Media Kundli- Spotify Advertising
Founded in 2006 in Sweden by Daniel Ek and Martin Lorentzon, Spotify is the world’s biggest music streaming platform by number of subscribers. Users of…
Case Study- Paradise Biryani- How the Brand used Digital Media to Increase Awareness and App Install
Product/Service Founded in the year 1953 in Hyderabad, Paradise Biryani is a casual dining outlet that offers a unique dining experience with the restaurant offering…
The Shifting Trends in FMCG Ad Spends: A Move from Traditional to Digital
For decades, the fast-moving consumer goods (FMCG) industry has relied heavily on traditional forms of advertising such as television, radio, and print media to reach…
Women’s IPL Sponsors: Trends, Viewership & Brand Profile
Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
Magazine Ads Sizes in India | Inflight Magazine Ads Size
Magazine advertising is an effective way for businesses to reach a targeted audience and promote their products or services. However, before creating a magazine ad,…
What is Search Engine Marketing? Strategies & Examples
What is Search Engine Marketing? Search engine marketing is an advertising technique that uses paid advertising to rank businesses and products on search engine result…
What is Radio Advertising? | Definition, Types, and Examples
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
7 Benefits of Affiliate Marketing for Businesses
The benefits of affiliate marketing are accrued from exploiting the low costs of the internet: the marketer doesn’t mind promoting you because it doesn’t really…