What is Below The Line(BTL) Advertising? Definition and examples
Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…
Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…
In today’s digital age, email marketing remains a powerful tool for businesses and marketers to connect with their audiences, drive engagement, and ultimately, boost sales….
Woke marketing, a term stemming from the social justice movement, refers to the practice of brands aligning their advertising and promotional strategies with progressive social…
In today’s fast-paced world, advertising has become an integral part of the business landscape, serving as a powerful tool for reaching and influencing consumers. From…
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…
If you’ve ever been captivated by a brand’s tale, felt inspired by their journey, or moved to take action after encountering their narrative, then you’ve…
Founded in 2014, Swiggy is India’s largest online food ordering and delivery platform. Swiggy is headquartered in Bangalore and operates in over 500 cities across…
Do you consider yourself a connoisseur of Indian advertising slogans and campaigns? Think you can decode the catchphrases that have etched themselves into our hearts…
Imagine a marketing world where everything is transparent and trustworthy, and puts the power back into the hands of users. That’s what Web3 marketing is…
Welcome to the definitive guide on Lifecycle Marketing—a strategic approach that revolutionizes how businesses engage and retain customers throughout their journey. In today’s rapidly changing…