What is Ad Serving and how does it work?
Imagine you’re scrolling through your favorite website, catching up on news or checking out the latest trends. Suddenly, an ad pops up, perfectly tailored to…
Author: Vaishali Tripathi
What is Green Marketing? Definition, Example and How it Works
Imagine if marketing had a vibrant, eco-conscious alter ego – that’s Green Marketing! It’s like the superhero of the advertising world, swooping in to save…
Media Trivia: Based On Media & Entertainment 2023 (Part -2)
In an era where the world of media and entertainment is constantly evolving, it’s essential to stay ahead of the curve. Our quiz is designed…
What is Below The Line(BTL) Advertising? Definition and examples
Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…
Top 10 Email Marketing Platforms for Effective Campaigns
In today’s digital age, email marketing remains a powerful tool for businesses and marketers to connect with their audiences, drive engagement, and ultimately, boost sales….
Woke Marketing – Igniting Impact or Just Trend Surfacing?
Woke marketing, a term stemming from the social justice movement, refers to the practice of brands aligning their advertising and promotional strategies with progressive social…
Laws of Advertising You Need to Know
In today’s fast-paced world, advertising has become an integral part of the business landscape, serving as a powerful tool for reaching and influencing consumers. From…
Why Include CTV in Your Advertising Plan?
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…
The Ultimate Guide to Brand Storytelling
If you’ve ever been captivated by a brand’s tale, felt inspired by their journey, or moved to take action after encountering their narrative, then you’ve…
Swiggy Advertising – Types, Targeting & Facts
Founded in 2014, Swiggy is India’s largest online food ordering and delivery platform. Swiggy is headquartered in Bangalore and operates in over 500 cities across…