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Author: Vaishali Tripathi

Key Difference

Emotional vs Rational Advertising: Key Differences, Examples & When to Use Each (2026 Guide)

Posted onAugust 22, 2024February 13, 2026 Author Vaishali Tripathi
Feature Image 2 44

Advertising today is not just about pushing messages it’s about understanding human decision psychology. When users scroll social feeds or search for products, they respond…

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Advertising, Uncategorized

Customer Journey in Marketing | Definition, Stages and Benefits

Posted onAugust 22, 2024August 22, 2024 Author Vaishali Tripathi
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Understanding the customer journey in marketing is critical in today’s rapidly evolving marketing environment since customer acquisition is no longer enough. Marketing must also focus…

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Uncategorized

How to Craft High-Converting Google Ads Campaigns

Posted onAugust 21, 2024August 23, 2024 Author Vaishali Tripathi
How To Craft High Converting Google Ads Campaigns

Harnessing the power of Google Ads is vital for both seasoned marketers and business owners venturing into online advertising. Given Google’s status as a leading…

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Key Difference, Uncategorized

Creative vs Hard Sell Advertising – Key Differences

Posted onAugust 20, 2024August 20, 2024 Author Vaishali Tripathi
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What is Creative Advertising? Creative Advertising is a style of advertising that primarily uses emotional appeals, storytelling, and innovative visuals to capture the audience’s attention…

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Advertising

Memorable Rakhi Advertisements That Stood Out

Posted onAugust 20, 2024August 20, 2024 Author Vaishali Tripathi
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Raksha Bandhan is one of India’s most cherished festivals, celebrating the special bond between brothers and sisters. This occasion is rich with memories, and as…

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Media Trivia

Media Trivia Based on Retail Growth with identity based marketing by Brand Equity – Report 

Posted onAugust 19, 2024August 19, 2024 Author Vaishali Tripathi
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Discover how media strategies and identity-based marketing drive retail success! Get ready to test your understanding of the effective use of media in boosting brand…

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Marketing

How to Use Data-Driven Marketing in the Investment Sector

Posted onAugust 19, 2024January 27, 2025 Author Vaishali Tripathi
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With the modern and more highly developed financial environment, the investment sector is experiencing emerging competitiveness as firms struggle to capture the attention and confidence…

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Advertising

Top 10 Influencer Marketing Platforms [Updated 2025]

Posted onAugust 19, 2024January 10, 2025 Author Vaishali Tripathi
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In the current generation, word of mouth has proven to be central in branding through influencer marketing. Companies today are leveraging the influencer marketing platforms,…

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Advertising

Instagram Marketing Tools: A Comprehensive Guide

Posted onAugust 16, 2024August 16, 2024 Author Vaishali Tripathi
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Instagram has become a powerhouse in the world of digital marketing. With over a billion active users, it offers an unparalleled platform for brands to…

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Uncategorized

The Future of Instagram Marketing: What to Expect

Posted onAugust 14, 2024August 14, 2024 Author Vaishali Tripathi
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As we advance into a digital era where social media platforms dominate the marketing landscape, Instagram has emerged as a pivotal tool for businesses and…

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