7 Compelling Reasons to Advertise on TV During the World Cup
Nail-biting experience, battle of the teams, awe and fervor, with every edition of World Cup this grand event transcends boundaries, becoming a cultural phenomenon that…
Author: Vaishali Tripathi
Ultimate Guide to Sports Sponsorship
Welcome sports enthusiasts, marketing mavens, and curious minds, to the coolest playbook in town! We’re diving headfirst into the electrifying universe of sports sponsorship, and…
Paytm Advertising Types, Targeting & Facts
Paytm, short for “Pay Through Mobile,” is a popular Indian digital payment and financial technology (FinTech) company that was founded in 2010 by Vijay Shekhar…
Unlocking Precision Advertising with The Demographic Filter
Are you seeking the ideal advertising platform tailored to your target audience? Your search just got easier, thanks to The Media Ant’s revolutionary demographic filter! Say…
What is Contextual Advertising? Types, Benefits & Examples
Imagine you’re scrolling through your favorite food blog, soaking in delicious recipes and culinary adventures. Suddenly, a banner ad pops up showcasing a brand-new line…
What is Crisis Management? Types, Strategies and Examples
“Ever heard the saying, ‘Expect the unexpected’? In both the business world and beyond, this saying holds especially true when dealing with crises. Whether it’s…
What is Buzz Marketing? Examples, Meaning & Strategies
Buzz marketing, also known as word-of-mouth marketing or viral marketing, is a promotional strategy that relies on creating a buzz or excitement around a product,…
What is Ad Serving and how does it work?
Imagine you’re scrolling through your favorite website, catching up on news or checking out the latest trends. Suddenly, an ad pops up, perfectly tailored to…
What is Green Marketing? Definition, Example and How it Works
Imagine if marketing had a vibrant, eco-conscious alter ego – that’s Green Marketing! It’s like the superhero of the advertising world, swooping in to save…
Media Trivia: Based On Media & Entertainment 2023 (Part -2)
In an era where the world of media and entertainment is constantly evolving, it’s essential to stay ahead of the curve. Our quiz is designed…