What is Brand Campaign? Objectives, Effectiveness and Brand Lift Studies
What is a Brand Campaign? A Brand Campaign is a strategic marketing initiative undertaken by a company or organization to create, enhance, or maintain its…
Author: Vaishali Tripathi
Cricket World Cup: Brands Set for Marketing Blitz to Boost Sales in India
With the ICC Cricket World Cup 2023 just around the corner, major brands are gearing up for a marketing blitz to boost sales in India,…
World Cup 2023: Ad revenue to surpass Rs 2,000 crore amid festive cheer
The upcoming ODI (One Day International) Men’s Cricket World Cup, scheduled during the festive period, is anticipated to generate over Rs 2,000 crore in advertising…
Disney+ Hotstar onboards 26 sponsors for ICC World Cup 2023
Disney+ Hotstar, the official broadcaster for the highly anticipated ICC World Cup 2023 in India, has notched an impressive achievement by bringing on board 26…
A Comprehensive Guide to Facebook Ad Size in 2024
Captivate your audience and enhance your social media marketing strategy by leveraging the power of Facebook Ads. Navigate through our insightful guide and discover essential…
World Cup Sponsors & Advertisers 2023
The World Cup isn’t just about breathtaking sixers and nail-biting matches; it’s also a goldmine of advertising opportunities for brands looking to make a global…
Spinny IPL Ad Campaign – Case Study
Product/Service Spinny is a modern used car platform in India designed to offer you a hassle-free experience from start to finish. They are all about…
What is Offline Marketing? How does it work?
Imagine a bustling city street adorned with eye-catching billboards, a local radio station broadcasting your favorite tunes, or a well-designed brochure that piques your curiosity…
What is Competitive Advertising? Types, Strategies & Examples
Imagine two fast-food giants, their billboards side by side, each boasting the juiciest burger in town. You, the hungry commuter, gaze out of your car…
A Complete Guide to Local Advertising in 2024
Local advertising is like a secret weapon for businesses that want to connect with folks right in their neighborhood or community. Whether you run a…