Top Sports Marketing Strategies and Examples
Think about your favorite sports memory – the spine-tingling goal, the breathtaking slam dunk, or the heart-pounding finish at the finish line. Now, think about…
Author: Vaishali Tripathi
Case Study – Strategic Multichannel Engagement: Success of L&T’s Tailored Ad Campaign Across Diverse Geographies.
Product/Service L&T Finance, a subsidiary of the broader Larsen & Toubro Group, offers a wide array of financial solutions catering to the diverse needs of…
YouTube is leveraging parent Google’s AI tech
YouTube is employing artificial intelligence (AI) to enable advertisers to automatically target content associated with significant sporting events on its platform. Using AI technology from…
4 Brands That Advertised The Indian Victory Without Letting The Other Team Down
Ind vs Pak is one of the most anticipated sporting events in the world, and brands are always eager to capitalize on the excitement by…
Ads that Captivated Audiences at the 2023 Cricket World Cup
As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes…
Is it time for brands to think beyond cricket?
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
How to Promote Your YouTube Channel | 10 Best Ways
YouTube has become a real juggernaut, hasn’t it? It’s a place where millions of content creators are duking it out for those precious seconds of…
Why Are Brands Betting on Digital this World Cup?
The ongoing ICC Cricket World Cup 2023, hosted by India, has attracted numerous brands, both established and newcomers, in both the television and digital realms….
Expected Digital, TV & CTV Viewership & Advertising Opportunities during ICC CWC 2023 Semi Final & Final
The ICC Cricket World Cup (CWC) is one of the most popular sporting events in the world, and the 2023 tournament is expected to be…
Sprite’s ‘Thand Rakh’ Campaign Cools the World Cup Heat
You are on the edge of your couch, biting your nails, wide-eyed, as you anticipate for a six which will decide the fate of our…