Ads that Captivated Audiences at the 2023 Cricket World Cup
As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes…
Author: Vaishali Tripathi
Is it time for brands to think beyond cricket?
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
How to Promote Your YouTube Channel | 10 Best Ways
YouTube has become a real juggernaut, hasn’t it? It’s a place where millions of content creators are duking it out for those precious seconds of…
Why Are Brands Betting on Digital this World Cup?
The ongoing ICC Cricket World Cup 2023, hosted by India, has attracted numerous brands, both established and newcomers, in both the television and digital realms….
Expected Digital, TV & CTV Viewership & Advertising Opportunities during ICC CWC 2023 Semi Final & Final
The ICC Cricket World Cup (CWC) is one of the most popular sporting events in the world, and the 2023 tournament is expected to be…
Sprite’s ‘Thand Rakh’ Campaign Cools the World Cup Heat
You are on the edge of your couch, biting your nails, wide-eyed, as you anticipate for a six which will decide the fate of our…
Top 10 Advertising Strategies for Generative AI
Imagine a world where advertising campaigns practically create themselves, adapting to individual preferences with uncanny precision. Welcome to the future of advertising, where generative AI…
Is sports consumption only limited to male population in India?
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
India’s ICC Men’s CWC 2023 opening clash against Australia records 2.6cr viewership on Disney+ Hotstar
India’s ICC Men’s Cricket World Cup 2023 opening clash against Australia recorded 2.6 crore viewership, 25 Mn Peak concurrency , 2.2X overall reach, 3X CTV…
Global giants tap Indian consumers, spend $3,600 a second on World Cup ads
Global corporations are investing significant sums to gain visibility during the upcoming Cricket World Cup in India. With this sporting event providing an ideal opportunity…