Saudi Arabia eyeing on IPL, expresses interest in buying $30 billion stake: Report
Bloomberg has reported that Saudi Arabia is keen on acquiring a multi-billion dollar share in the Indian Premier League (IPL), which is the world’s most…
Author: Vaishali Tripathi
How to Determine the Frequency of your Campaigns?
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
Top 10 Fashion Advertising Strategies to Grow Your Brand in 2024
In a world where Instagram fashion gurus, trendsetters, and AI-powered shopping experiences are the talk of the town, the game of fashion advertising is taking…
Gillette launches new ad campaign featuring cricketers Shubman Gill and Shreyas Iyer
Cricket is more than just a game in India, it’s a deep-rooted passion that touches the hearts of millions. It’s like an emotional rollercoaster, and…
What happens to advertisers’ money if a match gets canceled, interrupted, or is shorter than expected?
Imagine you’re all set for a thrilling night of watching your favorite sports team face off against their arch-rivals. You’ve got your snacks, your lucky…
Is Sports Advertising a Winning Strategy for SMBs?
Sports advertising can indeed be a winning strategy for small and medium-sized businesses (SMBs), but like any game plan, success depends on the approach and…
Times of India Advertising Types, Targeting & Facts
The Times of India, affectionately known as TOI, is more than just a newspaper – it’s an advertising dreamland! With a history dating back to…
Top 10 Sports Commercials
The advertising landscape has once again delivered a smorgasbord of commercials that transcend the boundaries of the game, invoking passion, motivation, and sometimes even a…
Are brands leveraging Disney+ Hotstar’s vertical ad offering this cricket world cup?
Vertical ads are a new and innovative way to reach and engage with audiences on mobile devices. They are especially effective for brands that are…
Future of Advertising – Current Trends, Emerging Technologies & Opportunities
In a world where attention spans are fleeting, and consumers are more discerning than ever, the future of advertising holds the key to unlocking the…