Is Sports Advertising a Winning Strategy for SMBs?
Sports advertising can indeed be a winning strategy for small and medium-sized businesses (SMBs), but like any game plan, success depends on the approach and…
Author: Vaishali Tripathi
Times of India Advertising Types, Targeting & Facts
The Times of India, affectionately known as TOI, is more than just a newspaper – it’s an advertising dreamland! With a history dating back to…
Top 10 Sports Commercials
The advertising landscape has once again delivered a smorgasbord of commercials that transcend the boundaries of the game, invoking passion, motivation, and sometimes even a…
Are brands leveraging Disney+ Hotstar’s vertical ad offering this cricket world cup?
Vertical ads are a new and innovative way to reach and engage with audiences on mobile devices. They are especially effective for brands that are…
Future of Advertising – Current Trends, Emerging Technologies & Opportunities
In a world where attention spans are fleeting, and consumers are more discerning than ever, the future of advertising holds the key to unlocking the…
Newspaper Size Formats in Inches, mm, Dimension & Cms
In the Digital Age, where information flows abundantly through screens, there’s a unique charm in holding a physical newspaper in your hands. The feel of…
Top Sports Marketing Strategies and Examples
Think about your favorite sports memory – the spine-tingling goal, the breathtaking slam dunk, or the heart-pounding finish at the finish line. Now, think about…
Case Study – Strategic Multichannel Engagement: Success of L&T’s Tailored Ad Campaign Across Diverse Geographies.
Product/Service L&T Finance, a subsidiary of the broader Larsen & Toubro Group, offers a wide array of financial solutions catering to the diverse needs of…
YouTube is leveraging parent Google’s AI tech
YouTube is employing artificial intelligence (AI) to enable advertisers to automatically target content associated with significant sporting events on its platform. Using AI technology from…
4 Brands That Advertised The Indian Victory Without Letting The Other Team Down
Ind vs Pak is one of the most anticipated sporting events in the world, and brands are always eager to capitalize on the excitement by…