Dissecting Movado’s Awareness & Consideration Marketing Campaign
About the Brand Movado, a renowned name in the watch industry, represents sophistication and timeless style. Known for its iconic Museum Watch with a singular…
Author: Sandeep Nair
Understanding the Impact of Digital Disruption on Business
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
The Impact of TV Advertising on Website Traffic
Have you ever recalled that moment behind the scenes of what is going on in the virtual space when the interface glows with a TV…
Dissecting Nepa Rudraksha Influencer Marketing Campaign
Product/ Service Nepa Rudraksha is a brand that makes original Rudrakshas. They are Nepal’s only ISO certified distributors of exclusive and authentic Nepali Rudraksha and…
Wimbledon Viewership 2024 – Live Streaming Platforms
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup…
ASCI’s Guidance : The Impact of SDC (Self Declaration Certificate) Mandate on Advertisers
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising…
Government to Consider Simplifying Self-Declaration Protocols for Advertisements After Industry Consultation.
In response to the Supreme Court’s directive mandating self-declaration certificates (SDCs) for all advertisements, the Ministry of Information and Broadcasting (MIB) convened a significant meeting…
AI’s Future in Software Marketing: Personalization and Automation
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….
Lead Generation for Augmont through Performance Marketing Campaign
About the Brand Augmont, a dynamic player in the gold industry, offers innovative solutions like Gold SIP and services for selling old gold. By leveraging…
8 Powerful Future Trends in Non-Traditional Advertising 2024-25
The idea of the internet as the primary medium of advertising is still relatively new, and with the rapid advancement of technology, the world of…