Advertising vs Publicity – Key Differences You Should Know
What is advertising? Advertising is a paid activity that is carried out to increase the sales of a company’s product or service.In advertising, various creative…
Author: Sandeep Nair
Advertising vs Personal Selling – Key Differences
What is Advertising? Advertising is any paid media communication other than personal communication that is identified as promoting the seller’s goods or services. It involves…
7 Pharma Marketing Channels You Should Be Testing
In the pharma industry, marketing goes beyond catchy slogans and graphics; it’s complex and ever-changing. While traditional methods have their place, relying solely on them…
A Guide To Content Marketing For Insurance
Let’s face it, insurance is not the most enthralling subject that can be chosen in the world of today. It is not as if it…
Programmatic Advertising vs Direct Buying – Key Differences
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding (RTB)…
What is Social Commerce? Definition, Tactics, and Examples
Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore,…
Paris Olympics Viewership Insights 2024
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a…
Paris Olympics 2024 Advertising
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
Lead Generation for Plaeto through Performance Marketing Campaign
About the Brand Plaeto is a distinguished brand in the footwear industry, offering a diverse range of shoes that cater to both comfort and style….
Dissecting Popeyes Influencer Marketing Campaign
Product/ Service Popeyes, a restaurant chain renowned for its Louisiana-style spicy chicken and authentic regional menu, has been delighting taste buds for over 50 years….