Paid, Owned and Earned Media : Key Differences
Marketing and advertising campaigns have their best results when they are spread across various platforms. Why? To start with, the concentration spans are normally limited….
Author: Sandeep Nair
Personalization vs Customization: Key Differences
In today’s technological society, the right kind of experience is no longer necessary as it is required. But there’s often confusion between two key strategies:…
Driving Dreams: How Spinny Turned IPL Fervor into Market Domination
About Spinny In 2015, four visionaries – Niraj Singh, Ramanshu Mahaur, Mohit Gupta, and Ganesh Pawar- sat together with a shared dream. They saw a…
The Power Play: How Crex Changed the Game of Cricket Analysis
We’ve all wondered what it’s like to be in the shadow of a giant, knowing the odds are stacked against you. This is Crex’s story—a…
From Vision to Victory: Plaeto’s Journey to Redefining Footwear for Indian Kids
Ravi and Pavan stood at the cusp of making a decision that changed not only their lives but the lives of many children in India….
Top 10 Content Marketing Strategies for Financial Advisors
Let’s talk about something excellent, particularly content marketing centered around financial advisors. Instead of just passing knowledge along, it is essential to begin conversations and…
Social Media Marketing’s Impact on Building Trust in Insurance Brands
In this age of globalization and the rise of technology, there is no greater commodity than trust, most especially when deciding on which insurance company…
Email Marketing vs SMS Marketing: Key Differences
In today’s digital landscape, businesses have a variety of tools to connect with their audiences, with email and SMS marketing being two of the most…
Hyperlocal Marketing Vs Mass Marketing : Key Differences
Today, the world is characterized by several forms of marketing and advertising factors and companies are usually indecisive while selecting the most appropriate method to…
Patient-Centric Marketing: Developing a Digital Strategy Focused on Patient Needs
Imagine a world where every digital tool and strategy in healthcare starts with one simple question: “What does the patient need?” That is patient centricity…