Pharma Marketing Trends to Expect in 2025
The pharmaceutical industry is on the cusp of a transformative wave, powered by technological advances and shifts in consumer behavior. As we approach 2025, pharma…
Author: Sandeep Nair
Zepto and Shaadi.com’s Innovative Ad Collaboration
What’s the Ad? Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately…
What Is Internet Advertising? All you need to know in 2025
In the digital age, the internet has become the ultimate marketplace, connecting businesses with consumers from every corner of the globe. Internet advertising, a cornerstone…
How Patient Stories Drive Success in Medical Marketing
In medical marketing, every message has the power to impact lives. Storytelling is a powerful way to connect, as it speaks directly to our emotions…
What made Zomato’s Comprehensive Marketing Strategy a Success
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…
Top 10 Advertising Trends for Insurance Companies in 2025
Insurance in general is currently experiencing a major transformation efficiently challenged by the market requirements, technology, and improved customer demands. Insurers are in a situation…
How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
Zepto says “Make Soan Papdi Great Again” with their Ad Campaign
What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign, it…
The Rise of Personalized Marketing in Air Travel
Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to…
Difference Between Product Marketing and Service Marketing
Marketing is a critical operational process that has a capacity to impact the organization’s customer acquisition and retention. general ideas of what constitutes marketing and…