Top 10 consumer electronics trends in the post-pandemic world
As the world gradually adjusts to a new normal following the COVID-19 pandemic, consumer electronics have become central to our daily lives in ways previously…
Author: Sandeep Nair
Amul Marketing Strategy: Pioneering Dairy Market Leadership
It is time to go back in time to one of the most trivial yet significant towns from Gujarat, India, where one of the giants…
How Urban Company Redefined Home Care in the Digital Age
Let’s help you out and make it easier to find trusted home services, shall we? This brings us to Urban Company, the largest home services…
Pharma Marketing Trends to Expect in 2025
The pharmaceutical industry is on the cusp of a transformative wave, powered by technological advances and shifts in consumer behavior. As we approach 2025, pharma…
Zepto and Shaadi.com’s Innovative Ad Collaboration
What’s the Ad? Another classic example of a funny yet poignant OOH was executed by quick-commerce behemoth Zepto and the matrimonial site Shaadi.com. Placed immediately…
How Patient Stories Drive Success in Medical Marketing
In medical marketing, every message has the power to impact lives. Storytelling is a powerful way to connect, as it speaks directly to our emotions…
What made Zomato’s Comprehensive Marketing Strategy a Success
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…
Top 10 Advertising Trends for Insurance Companies in 2024
Insurance in general is currently experiencing a major transformation efficiently challenged by the market requirements, technology, and improved customer demands. Insurers are in a situation…
How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
Zepto says “Make Soan Papdi Great Again” with their Ad Campaign
What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign, it…