Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
Author: Pramit Misra
Digital Advertising Growth Slows: What’s Behind the Sudden Halt?
Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…
The Impact of Prematurely Ended IPL Matches on Spot Ads
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
Ultimate Guide to Women’s Premier League 2024 Advertising
What a season it was for Women’s Premier League 2023. Cricket fans stood up on their feet and cheered for their favorite teams. We are…
Best Digital Advertising Platforms to promote your brand in IPL 2024
The Indian Premier League (IPL) is not just a cricket extravaganza but also a goldmine for advertisers. With its massive viewership and fan engagement, IPL…
IPL Ads 2024 – Then & Now
The Never Ending Charm of Cricket IPL Ads The Indian Premier League (IPL) has emerged as a premier platform for advertising in India, catering to…