Brand Reputation-Importance of Brand Reputation in 2024
In a market evolving at a rapid pace, daily trends continually update, emphasizing the crucial importance of brand reputation. As a business transitions into a…
Author: Pramit Misra
Pitch Perfect: How IPL, Mobile Innovations, and Advertising Are Changing the Game
The Indian Premier League isn’t merely a typical cricket competition; it’s a celebration. Since its inception in 2008, the Indian Premier League (IPL) has blossomed…
JioCinema, ShareChat & Moj Forge Partnership to Bring Compact Sports Content to Wide Audience
The arrangement grants JioCinema access to the expansive user network of ShareChat and Moj, which together account for more than 325 million users. ShareChat and…
Advertisers Leverage Ad Options in JioCinema App During WPL & IPL 2024
The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world’s largest T20 League. It represents a grand…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
Digital Advertising Growth Slows: What’s Behind the Sudden Halt?
Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…
The Impact of Prematurely Ended IPL Matches on Spot Ads
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
Ultimate Guide to Women’s Premier League 2024 Advertising
What a season it was for Women’s Premier League 2023. Cricket fans stood up on their feet and cheered for their favorite teams. We are…
Best Digital Advertising Platforms to promote your brand in IPL 2024
The Indian Premier League (IPL) is not just a cricket extravaganza but also a goldmine for advertisers. With its massive viewership and fan engagement, IPL…
IPL Ads 2024 – Then & Now
The Never Ending Charm of Cricket IPL Ads The Indian Premier League (IPL) has emerged as a premier platform for advertising in India, catering to…