Study Says 72% SMB’s are investing more in Advertising
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…
Author: Pramit Misra
7 Effective Media Buying Strategies to Boost your Campaigns
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…
Proactive vs Reactive Marketing: What is the Difference?
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…
7 Challenges of Cross-Channel Marketing and How to Overcome Them
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
What is Ad Discrepancy? 3 Simple Tips to Reduce It
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…
Strategic Scheduling and New Markets: The Impact of the T20 World Cup
The T20 World Cup has evolved significantly as a premier cricketing event, and this year’s edition is being hosted jointly by the West Indies and…
Newspaper Advertising Trends to Follow in 2024
Newspaper advertising continues to be a potent medium in the marketing world, adapting to modern trends and technologies. As we move into 2024, it’s crucial…
Everything You Need to Know about Wall Wrap Advertising
Wall wrap advertising has become an increasingly popular method for businesses to showcase their brands, products, and services in a highly visible and impactful way….
7 Common Advertising Techniques That Work
Advertising plays a crucial role in the modern business world. With countless products and services vying for consumer attention, the right advertising techniques can make…
Top 10 Brands with Consistent Brand Identity in India
In today’s competitive market, maintaining a consistent brand identity is crucial for businesses aiming to establish a strong presence and build long-term loyalty. A consistent…