Paris Olympics Sponsorship Surge by 70% Compared to Previous Edition
The Paris Olympics are just around the corner, and the excitement is palpable. Fans eagerly anticipate the mega sporting event, which will run from July…
Author: Pramit Misra
Top BTL Advertising Agencies in Bangalore in 2024
Bangalore, known as the Silicon Valley of India, is a bustling metropolis where businesses thrive amidst a vibrant entrepreneurial ecosystem. With the increasing need for…
Examples of BTL Advertising in 2024
In 2024, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…
Live Coverage of Paris Olympics 2024 on JioCinema with 20 Concurrent Feeds and 4K Quality
The 2024 Olympics are fast approaching, with Paris as the host city. In India, JioCinema has secured the broadcasting rights, promising an enhanced viewing experience…
Study Says 72% SMB’s are investing more in Advertising
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…
7 Effective Media Buying Strategies to Boost your Campaigns
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…
Proactive vs Reactive Marketing: What is the Difference?
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…
7 Challenges of Cross-Channel Marketing and How to Overcome Them
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
What is Ad Discrepancy? 3 Simple Tips to Reduce It
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…
Strategic Scheduling and New Markets: The Impact of the T20 World Cup
The T20 World Cup has evolved significantly as a premier cricketing event, and this year’s edition is being hosted jointly by the West Indies and…