How to Buy OTT Advertising
What is OTT Advertising? OTT advertising means the delivery of commercials through streaming media instead of through a cable or satellite TV system. OTT platforms…
Author: Pramit Misra
OTT Advertising Trends in 2024
Introduction The world is moving online, and OTT advertising is one of the aspects that is revolutionizing this new world. As more consumers switch to…
7 Advantages of Radio Advertising
Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…
Billboards are getting a whole new makeover
Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…
Instagram Marketing Strategy: Complete Guide
What is Instagram Marketing? Instagram marketing simply entails using the Instagram interface to advertise products or services. Currently, there are more than a billion active…
Pause Ads to be soon launched in Zee5
Zee5 is one of the prime OTT platforms in the country and they are launching a new segment in Ads which is known as Pause…
13 Advantages of Advertising – Explained
Advertisement is one of the critical tools for organizations in their business management and implementation process. It makes the relationship between buyers and sellers more…
11 Objectives of Advertising You Need to Know
Every business needs advertising to help it thrive. This makes it a powerful tool that aids companies to promote their products to their target market…
Meta Incorporated Ads into Instagram Reels
Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched…
What is Phygital Marketing and How To Use It?
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…