B2B vs B2C Marketing: 10 Key Differences
Organizations must grasp the differences between B2B and B2C marketing to position themselves effectively. Each approach has unique strengths, challenges, and features. This article will…
Author: Pramit Misra
Customer Journey in Marketing | Definition, Stages and Benefits
Understanding the customer journey in marketing is critical in today’s rapidly evolving marketing environment since customer acquisition is no longer enough. Marketing must also focus…
Memorable Rakhi Advertisements That Stood Out
Raksha Bandhan is one of India’s most cherished festivals, celebrating the special bond between brothers and sisters. This occasion is rich with memories, and as…
Top 10 Influencer Marketing Platforms
In the current generation, word of mouth has proven to be central in branding through influencer marketing. Companies today are leveraging the influencer marketing platforms,…
Instagram Marketing Tools: A Comprehensive Guide
Instagram has become a powerhouse in the world of digital marketing. With over a billion active users, it offers an unparalleled platform for brands to…
The Future of Instagram Marketing: What to Expect
As we advance into a digital era where social media platforms dominate the marketing landscape, Instagram has emerged as a pivotal tool for businesses and…
How to Buy OTT Advertising
What is OTT Advertising? OTT advertising means the delivery of commercials through streaming media instead of through a cable or satellite TV system. OTT platforms…
OTT Advertising Trends in 2024
Introduction The world is moving online, and OTT advertising is one of the aspects that is revolutionizing this new world. As more consumers switch to…
7 Advantages of Radio Advertising
Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…
Billboards are getting a whole new makeover
Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…