What Is Brand Personality? How It Works and Examples
Brand today is not only a product or a service but rather the entire package of certain traits, values, and characteristics which appeal to the…
Author: Pramit Misra
The Best Influencer Marketing Strategies for 2024
Introduction Influencer marketing has transformed from a niche strategy to a mainstream powerhouse, allowing brands to connect directly with their target audience through trusted voices….
What Are Interstitial Ads & How You Can Use Them?
Interstitial ads have emerged as a powerful digital advertising format that captures user attention with full-screen engagement. Unlike traditional banners or pop-ups, interstitials occupy the…
What is Data-Driven Marketing? The Definitive Guide
Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social…
Black Friday Marketing Strategy
Black Friday has evolved into a global shopping phenomenon, with businesses competing fiercely to capture customer attention. For e-commerce stores, it presents an exceptional opportunity…
Top 10 Celebrities and the Brands they Endorsed in 2024
The use of celebrities and endorsement in advertising and marketing communication is as old as advertising itself, especially for those brands which aim to enhance…
How to use Semrush for Competitor Research
Semrush is an invaluable resource for businesses and marketers seeking to outpace their competition in the digital landscape. It’s more than just an SEO tool—Semrush…
Top 10 Benefits of Digital Marketing in Today’s World
While this kind of advertising has its definite advantages, it becomes evident that in the modern world of fast-paced technological development and easy access to…
WhatsApp Marketing Guide: Best Practices to Follow in 2024
WhatsApp has evolved beyond just a messaging app, becoming a powerful tool for businesses to engage with their audience. With over 2 billion users worldwide,…
Ultimate Guide to the Women’s T20 World Cup 2024
The Women’s T20 World Cup 2024 appears to be one of the most memorable events that will involve some of the most talented players in…