What is Brand licensing? Benefits and Example
Brand licensing Explained In marketing and advertising, brand licensing is a strategic partnership between two companies where one allows the other to use its brand…
Author: Maanasa Parameswaran
Top 10 Ultimate Gamification Techniques to Boost User Engagement
What is Gamification? Gamification is the application of game-design elements and principles in non-game contexts to enhance user engagement, motivation, and participation. By integrating features…
Top 10 Emotional Branding Campaigns That Touched Hearts
Emotional Branding Campaigns In today’s crowded marketplace, simply having a good product isn’t enough. Consumers are bombarded with messages, making it difficult for brands to…
Top 10 Brand Advocacy Campaigns of all Time
What are Brand Advocacy Campaigns? Brand advocacy campaigns are marketing initiatives designed to mobilize and empower customers, employees, and other stakeholders to actively promote and…
Top 10 Storytelling Techniques for Compelling Advertising
Top 10 Storytelling Techniques To Captivate Audience 1. Conflict Introduce challenges or obstacles in your story to create tension and keep your audience engaged, compelling…
Top 10 Agile Marketing Techniques for Rapid Business Growth
What is Agile Marketing? Imagine a marketing department that throws out long, detailed plans and embraces constant tinkering instead. That’s the core idea of Agile…
Top 10 Micro-Moments in Marketing That Drive Conversions
In today’s fast-paced world, consumers are constantly reaching for their smartphones to research, compare, and ultimately, convert. These fleeting moments of decision-making are called micro-moments….
What is Meme Marketing? Strategy, Benefits and Example
What is Meme Marketing? Meme marketing is a digital marketing strategy that utilizes the shareable nature of internet memes to promote brands, products, or ideas. …
5 Best Augmented Reality Advertising Campaigns
What is Augmented Reality Advertising? Imagine walking down the street and seeing a floating animation of a new sneaker appear on your friend’s foot, or…
What is Omnichannel Marketing? Benefits and Examples
What is Omnichannel Marketing: Explained Omnichannel marketing represents a pivotal shift in the way businesses approach customer engagement. Unlike traditional marketing approaches, which often operate…