IPL Weekly Viewership Numbers 2025(12th Apr-18th Apr)
The Indian Premier League (IPL) 2025 has once again captured the attention of millions across India and beyond. With each passing week, viewership numbers continue…
Author: Maanasa Parameswaran
Ad Fatigue: What It Is, Signs & 7 Proven Ways to Prevent It
In today’s ever-evolving digital marketing landscape, advertisers face numerous challenges in keeping their campaigns fresh and engaging. One such challenge is Ad Fatigue — a…
Guide to ASO: Rank Higher & Get More Downloads
What is ASO? App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores such as Google Play and…
Search Everywhere Optimization: The Future of SEO
What is Search Everywhere Optimization? Search Everywhere Optimization is an advanced SEO strategy that extends beyond traditional search engine optimization. It is designed to make…
JioStar Aims for ₹5,000 Crore in Ad Revenue for IPL 2025
JioStar, the joint venture between Viacom18 and Disney, is targeting ₹5,000 crore in ad revenue for IPL 2025, adjusting from an initial ₹6,000 crore projection….
Email Marketing ROI: How to 10X Your Returns
What is Email Marketing ROI? Email Marketing ROI (Return on Investment) is a metric that evaluates the effectiveness of email campaigns in generating revenue compared…
The Complete Advertising Process: From Strategy to Execution
What is the Advertising Process? The advertising process is a structured approach businesses follow to create, execute, and optimize promotional campaigns. It encompasses various stages,…
AED in Marketing: Definition, Formula & Examples
Advertising Elasticity of Demand (AED) is a crucial metric that gauges how sensitive the demand for a product is to changes in advertising expenditure. In…
Pinterest Marketing Made Easy: Expert Tips for 2025
TL;DR: Pinterest marketing in 2025 is all about creating visually engaging pins, using strategic keywords, and leveraging Idea Pins to capture attention. Focus on consistent…
Ultimate Benefits of Keyword Research & Why it is Important
Keyword research is a fundamental practice in digital marketing, serving as the cornerstone for effective search engine optimization (SEO) and content strategies. By understanding the…