Author: Gayatri Guha

What is Brand Awareness? Brand awareness refers to how familiar your target audience is with your brand and its offerings. In simpler terms, it’s about…

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When was the last time you searched for a plumber, a carpenter, or even an electrician online? Chances are, the first few results you saw…

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Consider the scenario where you search for “What is the best phone under ₹20,000.” You’ll find yourself on a Google search results page filled with…

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Short-form videos have transformed from bite-sized entertainment to a powerful medium of storytelling, education, and marketing. Platforms like TikTok, Instagram Reels, and YouTube Shorts have…

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As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around…

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In 2024, advertising on Instagram remains one of the most effective ways to reach your target audience. With over 2 billion active monthly users, Instagram…

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Email has been pretty much the same since it was created, but that’s changing with the introduction of AMP for email. Now, emails can be…

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Did you know that using eye-catching pictures and videos in online ads and posts can make a big difference? Studies have found that people are…

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Email marketing is a really powerful way to connect with people and get them interested in what you have to offer. Even with all the…

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How often do you think an individual visiting your website is going to acquire the product or service you are offering? In our honest opinion,…

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