Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the…
Rebranding is a strategic process that involves making significant changes to a company’s brand identity, including its name, logo, visual elements, messaging, and positioning in…
Neuromarketing combines neuroscience and marketing to gain a deeper understanding of consumer behavior. By studying how the brain works, businesses can improve their marketing strategies….
In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared…
Product placement is now a crucial component of marketing tactics, smoothly incorporating brands into different types of media. This approach includes featuring products or brands…
In the year 2024, businesses are recognizing the importance of sustainable marketing practices in order to meet the changing expectations of consumers and make a…
Email marketing automation has completely transformed the way businesses interact with their audience, enabling them to send personalized and timely messages on a large scale….
In the electrifying kickoff to the IPL 2024 season, the clash between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) witnessed an unprecedented surge…
Mobile advertising is constantly reshaping the digital marketing scene, providing businesses with new ways to interact with consumers on a personal level. Mobile advertising is…
JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the…