What is Product Placement, and Why Does it Matter?
Product placement is now a crucial component of marketing tactics, smoothly incorporating brands into different types of media. This approach includes featuring products or brands…
Author: Chetana HP
Top 7 Sustainable Marketing Practices to Follow in 2024
In the year 2024, businesses are recognizing the importance of sustainable marketing practices in order to meet the changing expectations of consumers and make a…
Best Email Marketing Automation Techniques
Email marketing automation has completely transformed the way businesses interact with their audience, enabling them to send personalized and timely messages on a large scale….
JioCinema’s Viewer Favorites: IPL 2024’s Top 5 Most-Watched Encounters
In the electrifying kickoff to the IPL 2024 season, the clash between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) witnessed an unprecedented surge…
7 Best Mobile Advertising Strategies in 2024 to Look Out For
Mobile advertising is constantly reshaping the digital marketing scene, providing businesses with new ways to interact with consumers on a personal level. Mobile advertising is…
JioCinema Presents Budget-friendly Advertising Opportunities for SMBs During IPL 2024
JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the…
IPL 2024: Disney Star Captures Massive 168 Million TV Viewers on its Incredible Debut Day!
Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the…
IPL 2024’s Viewership has Surged, Attracting Sponsors’ Attention
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
8 Steps for Effective PR Crisis Management in 2025
In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…
What Is Word of Mouth Marketing? Definition and Guide
Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others….