What is Tween Marketing? Definition, Strategies and Examples
Tween marketing involves targeting children aged between 8 and 12 years old, known as “tweens,” through specific advertising and promotional efforts. This age group is…
Author: Chetana HP
Ad Viewability | What is It and How to Improve It?
Ad viewability is a critical measurement in digital marketing that determines if an ad has the potential to be seen by a user. According to…
SCORE Has Identified Tata Salt, Dream11, and Sprite As Some of The Top Advertisements During IPL 2024
The survey encompassed 36 cities, including metros, tier 1-2-3 towns, and NCCS A/B, resulting in SCORE ranking the top 10 ads that performed best during…
Are Advertisers Cutting Back On Their Spending Because of The Elections?
Ad experts suggest that numerous advertisers are currently adopting a cautious approach as they await the outcome of the polls. The uncertainty surrounding the election…
Indexed Ad Volumes for IPL 17 on TV Witness 16% Growth in First 55 Matches
According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by…
Disney+ Hotstar Brings ICC Men’s T20 World Cup 2024 to Your Mobile for Free
The ICC Men’s T20 World Cup 2024 is set to captivate cricket enthusiasts across India as Disney+ Hotstar announces free live streaming of the tournament…
Star Sports Unveils ‘Star Deals’ to Elevate Second Screen Engagement During IPL Broadcasts
Star Sports is revolutionizing television advertising with the introduction of an innovative solution aimed at enhancing viewer engagement during IPL matches. The groundbreaking solution, dubbed…
Difference Between Advertising and Sales Promotion
Advertising and sales promotion play a crucial role in the contemporary business environment, serving as vital tools for reaching target audiences and driving sales. Advertising…
IPL 2024 Experiences a Groundbreaking Television Broadcast with Unprecedented Features
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…
The Transformation of IPL Viewership: Shifting from TV to Digital Supremacy
Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying…