Indexed Ad Volumes for IPL 17 on TV Witness 16% Growth in First 55 Matches
According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by…
Author: Chetana HP
Disney+ Hotstar Brings ICC Men’s T20 World Cup 2024 to Your Mobile for Free
The ICC Men’s T20 World Cup 2024 is set to captivate cricket enthusiasts across India as Disney+ Hotstar announces free live streaming of the tournament…
Star Sports Unveils ‘Star Deals’ to Elevate Second Screen Engagement During IPL Broadcasts
Star Sports is revolutionizing television advertising with the introduction of an innovative solution aimed at enhancing viewer engagement during IPL matches. The groundbreaking solution, dubbed…
Difference Between Advertising and Sales Promotion
Advertising and sales promotion play a crucial role in the contemporary business environment, serving as vital tools for reaching target audiences and driving sales. Advertising…
IPL 2024 Experiences a Groundbreaking Television Broadcast with Unprecedented Features
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…
The Transformation of IPL Viewership: Shifting from TV to Digital Supremacy
Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying…
Uday Shankar Reveals: JioCinema Aims for Record-Breaking 600 Million IPL Viewership Across Digital and CTV Platforms
Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the…
Understanding Rebranding: Definition and Significance
Rebranding is a strategic process that involves making significant changes to a company’s brand identity, including its name, logo, visual elements, messaging, and positioning in…
Top 4 Neuromarketing Tactics for Your Marketing Strategy
Neuromarketing combines neuroscience and marketing to gain a deeper understanding of consumer behavior. By studying how the brain works, businesses can improve their marketing strategies….
IPL 17 Advertising Boom: TAM Report Reveals 59% Category Growth & 38% Surge in Advertisers
In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared…