Top 10 Customer Retention Strategies to Follow in 2025
In 2025, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With…
Author: Chetana HP
T20 Cricket World Cup Ads Influence 85% of Viewers, Reveals iCubesWire Survey
A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans…
TV is Preferred by 50% of T20 World Cup Fans, Streaming Services by 21%, Reveals iCubesWire Survey
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by…
PayPal Develops Personalized Advertising Platform
PayPal is developing a new advertising platform that leverages its extensive customer data to help merchants target their ads more effectively. The payments giant has…
T20 World Cup: TV Ad Rates Drop by 15% Amid Cricket Fatigue and Budget Constraints
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers….
What is Personalization in Marketing? Strategies and Examples
Personalization has completely transformed the way businesses engage with their customers. In today’s world, where consumers are bombarded with information and choices, personalization emerges as…
What is Tween Marketing? Definition, Strategies and Examples
Tween marketing involves targeting children aged between 8 and 12 years old, known as “tweens,” through specific advertising and promotional efforts. This age group is…
Ad Viewability | What is It and How to Improve It?
Ad viewability is a critical measurement in digital marketing that determines if an ad has the potential to be seen by a user. According to…
SCORE Has Identified Tata Salt, Dream11, and Sprite As Some of The Top Advertisements During IPL 2024
The survey encompassed 36 cities, including metros, tier 1-2-3 towns, and NCCS A/B, resulting in SCORE ranking the top 10 ads that performed best during…
Are Advertisers Cutting Back On Their Spending Because of The Elections?
Ad experts suggest that numerous advertisers are currently adopting a cautious approach as they await the outcome of the polls. The uncertainty surrounding the election…