Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Google is ushering in a new era of data privacy and security in digital advertising with the rollout of confidential computing, leveraging Trusted Execution Environments…
In a bold move to boost revenue and address financial challenges, the Mumbai Metropolitan Region Development Authority (MMRDA) has launched a new advertising scheme for…
In Q2 2025, Google Ads will transition its Video Action Campaigns (VAC) into the more robust Demand Gen format, offering advertisers greater reach, creative flexibility,…
Google Ads has launched a new “Categories” tab under the Products section, designed to provide advertisers with deeper, category-level insights. This feature, which appears to…
New Delhi: Google Ads has rolled out a powerful new feature that allows advertisers to leverage YouTube creator videos for more precise and effective campaign…
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
As the 2024 Wimbledon Championships kicked off on Monday, Disney Star announced an impressive lineup of sponsors, showcasing the tournament’s prestige. Eleven top brands have…
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…