Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is a more sophisticated…
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry…
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
Indian festivals are a kaleidoscope of vibrant colors, rich culture, and age-old traditions, celebrated with boundless joy and enthusiasm throughout the nation. These festivities, ranging…
In 2025, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With…
A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans…
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by…
PayPal is developing a new advertising platform that leverages its extensive customer data to help merchants target their ads more effectively. The payments giant has…
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers….
Personalization has completely transformed the way businesses engage with their customers. In today’s world, where consumers are bombarded with information and choices, personalization emerges as…