Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Star Sports is revolutionizing television advertising with the introduction of an innovative solution aimed at enhancing viewer engagement during IPL matches. The groundbreaking solution, dubbed…
Advertising and sales promotion play a crucial role in the contemporary business environment, serving as vital tools for reaching target audiences and driving sales. Advertising…
The ongoing Indian Premier League (IPL) 2024 has been captivating audiences with its exceptional performances, creating an electrifying atmosphere. However, those fans who prefer to…
Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying…
Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the…
Rebranding is a strategic process that involves making significant changes to a company’s brand identity, including its name, logo, visual elements, messaging, and positioning in…
Neuromarketing combines neuroscience and marketing to gain a deeper understanding of consumer behavior. By studying how the brain works, businesses can improve their marketing strategies….
In the most recent season of the Indian Premier League (IPL), which consisted of 31 matches, the advertising landscape experienced significant growth and development compared…
Product placement is now a crucial component of marketing tactics, smoothly incorporating brands into different types of media. This approach includes featuring products or brands…
In the year 2024, businesses are recognizing the importance of sustainable marketing practices in order to meet the changing expectations of consumers and make a…