Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In Q2 2025, Google Ads will transition its Video Action Campaigns (VAC) into the more robust Demand Gen format, offering advertisers greater reach, creative flexibility,…
Google Ads has launched a new “Categories” tab under the Products section, designed to provide advertisers with deeper, category-level insights. This feature, which appears to…
New Delhi: Google Ads has rolled out a powerful new feature that allows advertisers to leverage YouTube creator videos for more precise and effective campaign…
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
As the 2024 Wimbledon Championships kicked off on Monday, Disney Star announced an impressive lineup of sponsors, showcasing the tournament’s prestige. Eleven top brands have…
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
Proactive marketing is a strategic approach that involves anticipating future market trends, consumer needs, and potential challenges to create opportunities and gain a competitive edge….
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…