The Power of Localized BTL Marketing in 2024
Localized Below-The-Line marketing is a strategic method that concentrates on engaging customers on a more personal and direct level within a particular geographical area. This…
Author: Chetana HP
What Is Reminder Advertising and Why Do We Need It?
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining…
Indian Ad Market Set to Reach ₹1.22 Lakh Crore in 2024: Report by IPG Mediabrands
The Indian advertising market is poised for significant growth, projected to expand by 11.8% to reach ₹1,22,155 crore in 2024, according to the latest Magna…
Surging Demand for TV Ads as India Advances to Super 8 in T20 World Cup
With India qualifying for the Super 8 stage of the ongoing ICC Men’s T20 World Cup, advertisers are in a frenzy to secure TV ad…
Below the Line Marketing Advantages and Disadvantages
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is a more sophisticated…
Big Score: T20 World Cup Ad Revenue Set Double to Rs 2,000 Crore
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry…
What is Roadshow Marketing? Types, Benefits and Examples
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
Top 10 Memorable Ads from Indian Festivals
Indian festivals are a kaleidoscope of vibrant colors, rich culture, and age-old traditions, celebrated with boundless joy and enthusiasm throughout the nation. These festivities, ranging…
Top 10 Customer Retention Strategies to Follow in 2024
In 2024, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With…
T20 Cricket World Cup Ads Influence 85% of Viewers, Reveals iCubesWire Survey
A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans…