Google Ads Enhances Targeting with YouTube Creator-Based Advertising
New Delhi: Google Ads has rolled out a powerful new feature that allows advertisers to leverage YouTube creator videos for more precise and effective campaign…
Author: Chetana HP
Marketers Embrace CTV and Retail Media as Emerging Advertising Mediums
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
Wimbledon Championships 2024: Disney Star Onboards 11 Sponsors
As the 2024 Wimbledon Championships kicked off on Monday, Disney Star announced an impressive lineup of sponsors, showcasing the tournament’s prestige. Eleven top brands have…
How Wimbledon is Helping Brands Reach the Premium Audience in India
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
X Showcases Advertising Opportunities for the 2024 Paris Olympics
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
Festive Season to Boost TV Ad Revenue, Say Marketers
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
What is Proactive Marketing: Importance & Benefits
Proactive marketing is a strategic approach that involves anticipating future market trends, consumer needs, and potential challenges to create opportunities and gain a competitive edge….
BARC Ratings: Anupamaa Leads, Kundali Bhagya and Mangal Lakshmi See TRP Surge
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
What is Media Buying? Process, Types & Benefits
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….
Unusual Timing of T20 Cricket World Cup Matches Impacts TV Viewership
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…