Vicco: Timeless Ayurveda and Marketing Mastery
For many Indians, the iconic jingle “Vicco Turmeric, Nahi Cosmetic” isn’t just an advertisement; it’s a slice of nostalgia. Vicco, founded in 1952 by Keshav…
Author: Chetana HP
Tanishq’s Marketing Strategy: From Trust to Trendsetter
Tanishq, a brand under the Tata Group, has grown from its inception in 1994 into India’s most beloved jewellery retailer. Known for its transparency, customer-centric…
Sugar Cosmetics: Modern Marketing & Branding Masterclass
From Lipsticks to a Beauty Powerhouse The beauty industry is a competitive battlefield, and Sugar Cosmetics has emerged as a fierce contender. Founded in 2012…
Rooh Afza’s Marketing Strategy: 100 Years of Iconic Excellence
Rooh Afza is more than just a beverage; it’s a cultural phenomenon. Established in 1907 by Hakim Abdul Majeed in Delhi, this ruby-red syrup has…
Quikr’s Strategic Evolution: From Classifieds to Digital Powerhouse
Quikr’s journey from a modest online classifieds platform to a multi-vertical digital giant is a masterclass in innovation, customer-centricity, and adaptability. Founded in 2008, Quikr…
Patanjali’s Marketing Masterstroke: India’s Ayurvedic Revolution
Patanjali Ayurveda’s rise from a humble startup in Haridwar to a multi-billion-dollar FMCG giant is a case study in innovative marketing, smart positioning, and leveraging…
OYO’s Marketing Strategy: Transforming the Hospitality Industry
OYO Rooms, founded by Ritesh Agarwal in 2013, stands as a testament to innovative thinking in the hospitality sector. Starting with a single hotel in…
Nykaa’s Marketing Strategy: India’s Beauty Powerhouse Success
Nykaa, a brand synonymous with beauty, fashion, and wellness, has revolutionized the retail landscape in India. What started in 2012 as an online beauty e-commerce…
Mahindra’s Success: Marketing Strategy of an Iconic Indian Brand
Mahindra & Mahindra, one of India’s most renowned brands, has been a trailblazer in mobility and innovation since its inception in 1945. From assembling rugged…
Lakmé: Revolutionizing India’s Beauty Industry with Marketing
Lakmé, India’s pioneering beauty brand, has been a cornerstone of the Indian cosmetics industry for decades. Established at the request of Prime Minister Jawaharlal Nehru…