Ultimate Benefits of Multichannel Marketing in 2024
Engaging customers through a singular channel is no longer adequate. Consumers now interact with brands across a variety of platforms, including social media, email, websites,…
Author: Chetana HP
Bengaluru’s 3D Billboard Advertisement Goes Viral
A 3D billboard in Bengaluru has taken advertising creativity to new heights, captivating commuters and sparking debates on its impact. The innovative ad, promoted by…
Reddit Unveils AI-Powered Tools to Streamline Ad Creation in Ads Manager
Reddit has introduced a new suite of AI and automation features to its Ads Manager, designed to simplify ad creation and optimize campaign performance just…
Turkish Airlines Soars with Monumental OOH Campaign in Delhi by Times OOH
Turkish Airlines has entered the Indian capital’s advertising scene, launching a visually striking out-of-home (OOH) campaign at one of Delhi’s most iconic standalone locations. In…
Spotify’s Global Ad Revenue Poised to Surpass $3 Billion in 2024, Driven by Video and AI Innovation
Spotify’s global advertising revenue is on track to exceed A$3 billion in 2024, according to recent projections from WARC, underscoring the platform’s impressive growth trajectory….
Meta Unveils New AI-Powered Ad Tools to Boost Holiday Sales
As businesses gear up for the crucial holiday season, Meta is rolling out a suite of new AI-driven advertising tools and creative formats designed to…
Secure, Private & Seamless: Google Unveils Confidential Computing for Ads
Google is ushering in a new era of data privacy and security in digital advertising with the rollout of confidential computing, leveraging Trusted Execution Environments…
Mumbai Metro’s New Revenue Drive: Advertisements Set to Transform Monorail Trains
In a bold move to boost revenue and address financial challenges, the Mumbai Metropolitan Region Development Authority (MMRDA) has launched a new advertising scheme for…
Google Ads to Upgrade Video Action Campaigns to Demand Gen in 2025
In Q2 2025, Google Ads will transition its Video Action Campaigns (VAC) into the more robust Demand Gen format, offering advertisers greater reach, creative flexibility,…
Google Ads Introduces New ‘Categories’ Tab for Enhanced Product Insights
Google Ads has launched a new “Categories” tab under the Products section, designed to provide advertisers with deeper, category-level insights. This feature, which appears to…